Manasseh Rods
The Story of the Ice Strong Outdoor's
Manasseh Trolling Rods
Matt Strong’s (founder of Ice Strong Outdoors) great-grandfather was an entrepreneur in the truest sense. Not the kind who sat behind a desk, but one who built things with his hands, trusted his instincts, and wasn’t afraid to take risks.
He came from a time when nothing was guaranteed. Every opportunity had to be earned. Long days turned into longer nights, and through it all, he built a reputation for solving problems others couldn’t. If something broke, he fixed it. If it wasn’t good enough, he made it better. To him, the right tool wasn’t a luxury, it was the difference between failure and success.
That mindset didn’t fade with time; it was passed down.
Years later, that same standard led to the creation of Ice Strong Outdoors. Built on decades of experience on the water and a deep respect for what came before, it wasn’t just about carrying on a story, it was about living up to it.
Because being on the water, fishing isn’t just a pastime. It’s a proving ground.
As a charter captain, and through years of research and development, we’ve seen firsthand how the smallest details make the biggest difference. Weak gear costs you fish. Poor design costs you opportunities. And when conditions turn, there are no excuses, your equipment either performs, or it doesn’t.
The Manasseh Rod is built on that reality.
It takes what’s been trusted for generations and makes it stronger. More responsive. More dependable when it matters most. Every detail has a purpose. Every improvement is earned.
No gimmicks. No shortcuts.
Just a rod built to perform when everything is on the line.
This isn’t just a fishing rod. It’s the continuation of a mindset that started generations ago, one that refuses to settle for “good enough.”
When you’re running gear (divers, boards, or downriggers), you don’t get second chances.
Manasseh Diver Rods are built to handle pressure.
Heavy loads. Hard pulls. Big fish. Designed to stay balanced under strain, with the backbone to fight and the control to keep you locked in from strike to net.
The AP7 Series is built for versatility and precision.
Whether you’re dialing in your downrigger or running small planer boards, it gives you the responsiveness and feel to stay one step ahead without sacrificing strength when it counts.
Across the entire trolling series, the focus is the same:
Strength where failure isn’t an option
Sensitivity where it makes the difference
Durability that holds up season after season
Because out here, it’s not about having more gear.
It’s about having gear you can trust.
Manasseh Rod Series: Proven. Reinforced. Built to Perform.
