{"title":"Jerkbaits","description":"","products":[{"product_id":"flashback-minnow","title":"FlashBack Minnow","description":"\u003cp\u003e\u003cspan lang=\"en-US\"\u003eThe FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes from even the most pressured predators. Deadly on walleye, bass, and more – this lure was made to perform. It’s minnow profile mimics the natural prey that predators love. Whether you’re suspending it over structure, working a slow retrieve, or ripping it for reaction bites, the FlashBack Minnows ability to trigger strikes separates it from the rest. Precision-tuned for forward-facing sonar. Slow sinking to get you in the right zone.\u003c\/span\u003e\u003cspan lang=\"en-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"en-US\"\u003eAvailable in 8 Colors in 2 sizes. Size 7= 2.75in and 1\/4oz, Size 9= 3.5in and 1\/2oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"en-US\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" lang=\"en-US\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Walleye Nation Creations","offers":[{"title":"Size 7 \/ Shad","offer_id":47218525700268,"sku":"sku-45783219273927","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Firetiger","offer_id":47218525733036,"sku":"sku-45783219306695","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Blue Chrome","offer_id":47218525765804,"sku":"sku-45783219339463","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Purple Tiger","offer_id":47218525798572,"sku":"sku-45783219372231","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Perch","offer_id":47218525831340,"sku":"sku-45783219404999","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Golden Ticket","offer_id":47218525864108,"sku":"sku-45783219437767","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Macho Man","offer_id":47218525896876,"sku":"sku-45783219470535","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 7 \/ Wonderbread","offer_id":47218525929644,"sku":"sku-45783219503303","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Shad","offer_id":47218525962412,"sku":"sku-45783219536071","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Firetiger","offer_id":47218525995180,"sku":"sku-45783219568839","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Blue Chrome","offer_id":47218526027948,"sku":"sku-45783219601607","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Purple Tiger","offer_id":47218526060716,"sku":"sku-45783219634375","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Perch","offer_id":47218526093484,"sku":"sku-45783219667143","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Golden Ticket","offer_id":47218526126252,"sku":"sku-45783219699911","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Macho Man","offer_id":47218526159020,"sku":"sku-45783219732679","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Size 9 \/ Wonderbread","offer_id":47218526191788,"sku":"sku-45783219765447","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/SH.jpg?v=1789509627"},{"product_id":"titan","title":"Titan","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eTitan\u003c\/strong\u003e is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach. Apex predators can't resist the dive and rise action coupled with its wobble on the pause. The Titan is the perfect presentation for Musky, Pike, and other predatory game fish. The Titan's revolutionary design is the brainchild of acclaimed Musky Fishing guide Steven Paul. The Titian is the lure that works without so much WORK, allowing anglers to focus on what's important, putting fish in the net. The Titan can be controlled in a simple reel pause-stop fashion to achieve the classic jerk bait presentation or operated with rod taps and pulls to make the lure dive and rise in new and exciting ways. The Titan has an easily replaceable corkscrew mounted soft tail and includes an adjustable weight system allowing anglers to fish the titan at any depth or speed depending on conditions.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVEN PAUL PRO TIP \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eStart with a simple reel-pause-stop retrieve and allow the Titan to do the work. In colder water or when fish are following but not committing, extend your pauses and let the lure wobble naturally in place. Adjust the weight system to match the depth of the fish and experiment with occasional rod sweeps to create sudden direction changes that often trigger reaction strikes.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eAction: Dive and Rise\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.5 oz. \/ 99.22g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\"\/ 20 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/P69euTAzFxg?si=u59pFNH3bsTt0LNz\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Brain Damage \/ Perch Sound","offer_id":47569264607404,"sku":"LURE-848927026259","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569264640172,"sku":"LURE-848927026198","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":47569264672940,"sku":"LURE-848927026211","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Ice Man \/ Cisco Sound","offer_id":47569264705708,"sku":"LURE-848927026242","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Firetiger \/ Perch Sound","offer_id":47569264738476,"sku":"LURE-848927026181","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heat Seeker \/ Cisco Sound","offer_id":47569264771244,"sku":"LURE-848927026273","price":32.99,"currency_code":"USD","in_stock":true},{"title":"KY Crush \/ Shad Sound","offer_id":47569264804012,"sku":"LURE-848927026266","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569264836780,"sku":"LURE-848927026204","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569264869548,"sku":"LURE-848927026235","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heavy Hitter \/ Cisco Sound","offer_id":47569264902316,"sku":"LURE-848927026280","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Walleye \/ Shad Sound","offer_id":47569264935084,"sku":"LURE-848927026297","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569264967852,"sku":"LURE-848927009955","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Reading Rainbow \/ Perch Sound","offer_id":47569265000620,"sku":"LURE-848927012450","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Grape Flamethrower \/ Perch Sound","offer_id":47569265033388,"sku":"LURE-848927012474","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Wrecking Crew \/ Perch Sound","offer_id":47569265066156,"sku":"LURE-848927012481","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Hot SP Tiger \/ Perch Sound","offer_id":47569265098924,"sku":"LURE-848927012467","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/Vendor15786Titan.png?v=1791164229"},{"product_id":"kraken","title":"Kraken","description":"\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned and developed by acclaimed musky guide Steven Paul the \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eKraken\u003c\/b\u003e is a hybrid hard and soft plastic jerk bait intended to specifically target predatory game fish such as pike and musky. Upward rod taps, side sweeps, and reel-stop retrieves will cause the Livingston Kraken to dip and dart in an erratic and irresistible manner, producing an effective and productive lively target.  Replacement skirts are sold separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eSTEVEN PAUL PRO TIP Work the Kraken with sharp side sweeps followed by controlled pauses to maximize its erratic darting action. Many musky and pike strikes occur immediately after the lure changes direction or stalls during the pause. When fish are following but not committing, increase the length of your pauses and finish every retrieve with a wide figure eight at boatside. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait Hybrid\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Versatile \u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Jerking or Jigging\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 5.8 Oz \/ Adjustable \/ 164.43g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" inch \/ 25.4 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2 x 4\/0 1 x 6\/0\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"113\" height=\"124\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Walleye Gold \/ Shad Sound","offer_id":47569265131692,"sku":"LURE-848927011927","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Great White \/ Shad Sound","offer_id":47569265164460,"sku":"LURE-848927011668","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":47569265197228,"sku":"LURE-848927012191","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Punkin \/ Shad Sound","offer_id":47569265229996,"sku":"LURE-848927011705","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Grape Flamethrower \/ Shad Sound","offer_id":47569265262764,"sku":"LURE-848927011712","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Hot SP Tiger \/ Perch Sound","offer_id":47569265295532,"sku":"LURE-848927012184","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Disco Shad \/ Shad Sound","offer_id":47569265328300,"sku":"LURE-848927012009","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569265361068,"sku":"LURE-848927012269","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0003_DSC09776_png_50ca4e8d-72ef-453d-8b1e-3e0823430893.jpg?v=1791164226"},{"product_id":"jerkmaster-10","title":"Jerkmaster 10\"","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0PahxJ0o898?si=xX2w3pckno_IaHJE\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJerkMaster 10\u003c\/span\u003e\u003c\/strong\u003e is a premium slow-rising jerkbait engineered for anglers targeting trophy musky, pike, and other apex predators. Measuring 10 inches (254 mm) and weighing 4.5 oz., the JerkMaster 10 is designed to operate in the productive 6 to 9 foot depth range, where its aggressive darting and slashing action triggers powerful reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to launch the lure exceptional distances, covering more water and reaching fish that other jerkbaits simply cannot. During the retrieve, the JerkMaster 10 responds to rod sweeps and pauses with erratic side to side movements that closely imitate a wounded baitfish attempting to escape. At the core of the JerkMaster 10 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances than traditional jerkbaits. The combination of lifelike action, long-casting performance, and realistic sound makes the JerkMaster 10 a deadly tool for targeting large predators in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Fish the JerkMaster 10 with long rod sweeps followed by controlled pauses to maximize its darting action and slow rise. In cooler water or when fish are following, extend your pauses to give predators more time to commit. Many strikes occur immediately after the lure changes direction or begins to rise during the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6' to 9'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.51oz. \/ 127.86g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 9.88\" \/ 25.4cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJerkmaster 254\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"155\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Shiner \/ Perch Sound","offer_id":47569265655980,"sku":"LURE-848927009832","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":47569265688748,"sku":"LURE-848927009849","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":47569265721516,"sku":"LURE-848927009825","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569265754284,"sku":"LURE-848927009818","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad \/ Shad Sound","offer_id":47569265787052,"sku":"LURE-848927057031","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569265819820,"sku":"LURE-848927057697","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569265852588,"sku":"LURE-848927057796","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569265885356,"sku":"LURE-848927057864","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569265918124,"sku":"LURE-848927057994","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":47569265950892,"sku":"LURE-848927009474","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":47569265983660,"sku":"LURE-848927009467","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569266016428,"sku":"LURE-848927009450","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt\/ Shad Sound","offer_id":47569266049196,"sku":"LURE-848927012719","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad sound","offer_id":47569266081964,"sku":"LURE-848927012702","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/jerkmaster254Rambowsmeltlargehookpreditor.jpg?v=1791164228"},{"product_id":"jerkmaster-121d","title":"JerkMaster 121D","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER 121D\u003c\/strong\u003e “Cherry Picker,” designed by Team Livingston Pro Hank Cherry, represents the next generation of high performance jerkbaits. Engineered with a unique body profile and specialized lip design, the J121D delivers an aggressive darting action capable of reaching depths up to 10 feet, making it deadly on suspended and pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to cast the lure with exceptional distance and pinpoint accuracy, helping cover more water efficiently. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the JERKMASTER 121D emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The result is a highly effective jerkbait built to trigger aggressive reaction strikes through a deadly combination of erratic action, long pauses, lifelike sound, and precision casting performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the J121D with aggressive jerk jerk pause cadences and vary the length of your pauses based on water temperature and fish activity. The lure excels around points, bluff walls, timber, grass edges, and suspended bait schools where predator fish are keying on injured forage. Many strikes occur during the pause as the bait slowly suspends while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .55oz. \/ 15.57g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chrome XXX Shad","offer_id":47569267720364,"sku":"LURE-848927035312","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569267753132,"sku":"LURE-848927035022","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569267785900,"sku":"LURE-848927035152","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569267818668,"sku":"LURE-848927035176","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569267851436,"sku":"LURE-848927035206","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569267884204,"sku":"LURE-848927035336","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":47569267916972,"sku":"LURE-848927035640","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":47569267949740,"sku":"LURE-848927035718","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":47569267982508,"sku":"LURE-848927035800","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":47569268015276,"sku":"LURE-848927035862","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":47569268048044,"sku":"LURE-848927035787","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold DIgger","offer_id":47569268080812,"sku":"LURE-848927035732","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfiin Shad","offer_id":47569268113580,"sku":"LURE-848927035220","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":47569268146348,"sku":"LURE-848927035848","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":47569268179116,"sku":"LURE-848927035879","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":47569268211884,"sku":"LURE-848927035886","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":47569268244652,"sku":"LURE-848927035893","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3531profileHooks.png?v=1791164227"},{"product_id":"jerkmaster-121c","title":"JerkMaster 121C","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ckH5i-GqWAc?si=1IN7XbLnzfVv23YA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking JERKMASTER 121C, designed by Team Livingston Pro Hank Cherry, was engineered to deliver an aggressive darting and slashing action in the 4 to 6 foot depth range. Featuring an advanced internal weight transfer system, the JERKMASTER 121 casts exceptionally long distances with outstanding accuracy, allowing anglers to efficiently cover more water and target active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER 121 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The deadly combination of erratic action, long pauses, and lifelike sound creates a highly effective mid depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other predator\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWork the JERKMASTER 121C with sharp downward twitches followed by long pauses to imitate an injured baitfish struggling in the water column. The lure excels around points, grass edges, bluff walls, docks, and suspended bait schools where predator fish are feeding on mid depth forage. In colder water or pressured conditions, extend your pauses and let the EBS Baitfish Sound Technology™ continue calling fish in while the bait remains nearly motionless.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":47569269293228,"sku":"LURE-848927034025","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569269325996,"sku":"LURE-848927034032","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":47569269358764,"sku":"LURE-848927034070","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bluetreuse","offer_id":47569269391532,"sku":"LURE-848927034155","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569269424300,"sku":"LURE-848927034179","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":47569269457068,"sku":"LURE-848927034193","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569269489836,"sku":"LURE-848927034209","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":47569269522604,"sku":"LURE-848927034315","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":47569269555372,"sku":"LURE-848927034391","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569269588140,"sku":"LURE-848927034506","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":47569269620908,"sku":"LURE-848927034513","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":47569269653676,"sku":"LURE-848927034612","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":47569269686444,"sku":"LURE-848927034643","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":47569269719212,"sku":"LURE-848927034711","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":47569269751980,"sku":"LURE-848927034803","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":47569269784748,"sku":"LURE-848927034865","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":47569269817516,"sku":"LURE-848927034780","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569269850284,"sku":"LURE-848927034223","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":47569269883052,"sku":"LURE-848927034001","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Back Chrome Belly","offer_id":47569269915820,"sku":"LURE-848927034186","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":47569269948588,"sku":"LURE-848927034841","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":47569269981356,"sku":"LURE-848927034872","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":47569270014124,"sku":"LURE-848927034889","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":47569270046892,"sku":"LURE-848927034896","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3478profileHooks.png?v=1791164227"},{"product_id":"jerkmaster-deep-plus-jerkmaster-121-dp","title":"Jerkmaster Deep Plus (Jerkmaster 121 DP)","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e JERKMASTER 121 Deep Plus\u003c\/strong\u003e, equipped with Livingston’s EBS Baitfish Sound Technology™, is a slow-sinking jerkbait built for precision, distance, and deadly performance on long pauses. Its unique body profile and specialized lip design create an aggressive darting action capable of reaching depths up to 15 feet, making it ideal for targeting suspended fish in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAn advanced internal weight transfer system delivers exceptionally long casts, allowing anglers to efficiently cover more water and stay on fish longer. Combine lifelike action, extended pause performance, and the proven fish-calling power of EBS Technology™, and the JERKMASTER 121 Deep Plus becomes a serious weapon for triggering reaction strikes from pressured predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: “The key with the 121 DP is making long casts and letting the bait get down to its maximum depth before starting your cadence. Most anglers start working it too early.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy recommends:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing a jerk-pause-jerk retrieve with varied pause lengths. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eTargeting deeper transition areas, bluff walls, and suspended fish. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eLetting the bait suspend naturally during the pause — many strikes happen when the lure is sitting still. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing lighter line to help the bait reach its full diving depth and maintain a more natural action. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eIn colder water or pressured conditions, Randy suggests extending pauses up to 5–10 seconds to give bass time to commit to the bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv data-label=\"Heading\" id=\"e-1682374334393\" class=\"element-wrap\" data-icon=\"gpicon-heading\" data-ver=\"1\" data-id=\"1682374334393\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs\" data-gemlang=\"en\" data-exc=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" id=\"e-1682374334416\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1682374334416\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eType:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eJerkbait\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDepth:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e12'-15'\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAction:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSlow Sinking\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e.59 oz \/ 16.73g \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLength:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e4.76”\/ 12.09 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS Smart Chip\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooks:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e#4 x 3 \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"132\" height=\"144\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Livingston Lures","offers":[{"title":"Nashville Shad \/ Shad Sound","offer_id":47569272570028,"sku":"LURE-848927014560","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Gilly \/ Shad Sound","offer_id":47569272602796,"sku":"LURE-848927014577","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad \/ Shad Sound","offer_id":47569272635564,"sku":"LURE-848927014584","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold \/ Shad Sound","offer_id":47569272668332,"sku":"LURE-848927014591","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":47569272701100,"sku":"LURE-848927014607","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Shad Sound","offer_id":47569272733868,"sku":"LURE-848927014614","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown \/ Shad Sound","offer_id":47569272766636,"sku":"LURE-848927014621","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad \/ Shad Sound","offer_id":47569272799404,"sku":"LURE-848927014638","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":47569272832172,"sku":"LURE-848927014652","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/ChartreuseShad_123bcf88-5241-4676-a709-65b29f4c499c.png?v=1791164238"},{"product_id":"monster-mike-stick-master-127","title":"Monster Mike - Stick Master 127","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSTICKMASTER 127\u003c\/strong\u003e is a versatile 127mm (5-inch) jerkbait that can be fished in more ways than traditional jerkbaits. Building on the proven success of the original StickMaster, this slightly larger version gives anglers the ability to generate more strikes while completely motionless, as Livingston’s proven EBS Baitfish Sound Technology™ continues calling fish in even on the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe STICKMASTER is also the only jerkbait in the Livingston lineup that features a subtle float back action, creating a unique presentation that often triggers reaction strikes from pressured predator fish. The combination of lifelike action, slight float back movement, and real biological baitfish sounds makes the STICKMASTER 127 irresistible to bass, walleye, and other gamefish. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned to draw fish in from three times the distance of traditional lures, the STICKMASTER 127 delivers unmatched versatility and fish catching performance in a premium jerkbait platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEthan Greene Pro Tip: Work the STICKMASTER 127 with sharp jerks followed by long pauses to take full advantage of its unique float back action. Many strikes occur while the bait is sitting nearly motionless and emitting real biological baitfish sounds. Ideal for targeting suspended bass, and pressured fish around points, grass edges, docks, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4' 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .89 oz. \/ 25.24g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5\" \/12.7cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"115\" height=\"126\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569274437804,"sku":"LURE-848927009979","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Blue Pearl","offer_id":47569274470572,"sku":"LURE-848927010180","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":47569274503340,"sku":"LURE-848927009986","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569274536108,"sku":"LURE-848927009993","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/2603profileHooks_34e9d878-bbaa-4858-a05a-7c85dac41d83.png?v=1791164270"},{"product_id":"poboy-suspending","title":"PoBoy Suspending","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eSuspending PoBoy 90\u003c\/span\u003e\u003c\/strong\u003e delivers the same irresistible twitching and darting action that made the original PoBoy 90 a favorite among saltwater anglers, but with the added advantage of a suspending design that keeps the lure in the strike zone longer. When paused, the PoBoy 90 hovers naturally in the water column, giving predators additional time to locate and attack the bait.\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-bidi-font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to closely imitate the appearance and behavior of a fleeing shrimp, the Suspending PoBoy 90 becomes even more effective thanks to Livingston’s proven EBS™ Shrimp Technology. By emitting the actual biological sounds of shrimp, the lure creates a realistic multi-sensory presentation that appeals to a wide range of saltwater predators. The combination of lifelike movement, natural sound, and prolonged hang time makes it an irresistible target for redfish, snook, cobia, snapper, striped bass, trout, and many other inshore and nearshore species. Built with rugged 2 mm wire through construction for maximum durability, the Suspending PoBoy 90 is designed to withstand repeated battles with hard-fighting saltwater fish while delivering exceptional performance in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Suspending PoBoy 90 with a twitch twitch pause retrieve and let the bait hover motionless after each series of twitches. Many strikes occur during the pause as fish hone in on the lure's realistic shrimp action and EBS™ Shrimp sounds. Longer pauses are especially effective in cooler water or when targeting pressured fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Shrimp\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-2'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eSuspending\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.7\" \/ 9.40cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X2 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"137\" width=\"125\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Coastal Blue Shrimp","offer_id":47569274699948,"sku":"LURE-848927096016","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Coastal Brown Shrimp","offer_id":47569274732716,"sku":"LURE-848927096023","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Shrimp","offer_id":47569274765484,"sku":"LURE-848927096030","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shrimp","offer_id":47569274798252,"sku":"LURE-848927096061","price":14.99,"currency_code":"USD","in_stock":true},{"title":"New Penny","offer_id":47569274831020,"sku":"LURE-848927096283","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/8601_Profile_4f3dc103-29b6-4c64-84cb-7306511bd89d.png?v=1791164276"},{"product_id":"stick-master-127","title":"Stick Master 127","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSTICKMASTER 127 \u003c\/strong\u003eis a versatile 127mm (5-inch) jerkbait that can be fished in more ways than traditional jerkbaits. Building on the proven success of the original StickMaster, this slightly larger version gives anglers the ability to generate more strikes while completely motionless, as Livingston’s proven EBS Baitfish Sound Technology™ continues calling fish in even on the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe STICKMASTER is also the only jerkbait in the Livingston lineup that features a subtle float back action, creating a unique presentation that often triggers reaction strikes from pressured predator fish. The combination of lifelike action, slight float back movement, and real biological baitfish sounds makes the STICKMASTER 127 irresistible to bass, walleye, and other gamefish. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned to draw fish in from three times the distance of traditional lures, the STICKMASTER 127 delivers unmatched versatility and fish catching performance in a premium jerkbait platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEthan Greene Pro Tip: Work the STICKMASTER 127 with sharp jerks followed by long pauses to take full advantage of its unique float back action. Many strikes occur while the bait is sitting nearly motionless and emitting real biological baitfish sounds. Ideal for targeting suspended bass, and pressured fish around points, grass edges, docks, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0- 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .89oz. \/ 25.23g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5\" \/ 12.7cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569275486380,"sku":"LURE-848927026037","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569275519148,"sku":"LURE-848927026051","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569275551916,"sku":"LURE-848927026082","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Candy Shad","offer_id":47569275584684,"sku":"LURE-848927026105","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569275617452,"sku":"LURE-848927026174","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":47569275650220,"sku":"LURE-848927026310","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569275682988,"sku":"LURE-848927026334","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/2603profileHooks.png?v=1791164276"},{"product_id":"jerkmaster-jr-fw","title":"JerkMaster Jr. FW","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER JR\u003c\/strong\u003e., measuring just over 3.8 inches and weighing .41 oz., was designed to deliver an aggressive darting and slashing action in the 2 to 4 foot depth range. Its erratic movement and slow-sinking profile perfectly mimic a dying shad, making it irresistible to pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER JR. emits real biological baitfish sounds that help call fish in from 3 times the distance of traditional jerkbait. The result is a highly effective mid-depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; color: #1e1e1c; background: whitesmoke;\"\u003eRandy Howell Pro Trip: Jerk Jerk \u0026amp; long pauses are the key to triggering the bite. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver \/ Slow Sinking \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41 oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.86\" \/ 9.80cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC BN #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"129\" width=\"118\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569283678380,"sku":"LURE-848927023036","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569283711148,"sku":"LURE-848927023173","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":47569283743916,"sku":"LURE-848927023517","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":47569283776684,"sku":"LURE-848927023647","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569283809452,"sku":"LURE-848927023029","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome","offer_id":47569283842220,"sku":"LURE-848927003076","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":47569283874988,"sku":"LURE-848927023197","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":47569283907756,"sku":"sku-43815226507485","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Rainbow Smelt","offer_id":47569283940524,"sku":"LURE-848927030782","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569283973292,"sku":"LURE-848927010395","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":47569284006060,"sku":"LURE-848927010401","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Pink Back Chrome Belly","offer_id":47569284038828,"sku":"LURE-848927015161","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":47569284071596,"sku":"LURE-848927036845","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":47569284104364,"sku":"LURE-848927036876","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":47569284137132,"sku":"LURE-848927036883","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":47569284169900,"sku":"LURE-848927036890","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Silver Blue","offer_id":47569284202668,"sku":"LURE-848927015796","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brook Trout","offer_id":47569284235436,"sku":"LURE-848927015765","price":14.99,"currency_code":"USD","in_stock":true},{"title":"PLV","offer_id":47569284268204,"sku":"LURE-848927015772","price":14.99,"currency_code":"USD","in_stock":true},{"title":"The Joe Corn","offer_id":47569284300972,"sku":"LURE-848927015789","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/14164profileHooks_754a3793-3596-4ca0-bec3-19a3bc471282.png?v=1791164281"},{"product_id":"monster-mike-jerkmaster-jr","title":"Monster Mike - JerkMaster Jr.","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER JR.\u003c\/strong\u003e, measuring just over 3.8 inches and weighing .41 oz., was designed to deliver an aggressive darting and slashing action in the 2- to 4-foot depth range. Its erratic movement and slow-sinking profile perfectly mimic a dying shad, making it irresistible to pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER JR. emits real biological baitfish sounds that help call fish in from 3 times the distance of traditional jerkbait. The result is a highly effective mid-depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; color: #1e1e1c; background: whitesmoke;\"\u003eRandy Howell Pro Trip: Jerk Jerk \u0026amp; long pauses are the key to triggering the bite. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.86\" \/ 9.80cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC BN #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569284333740,"sku":"LURE-848927013266","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569284366508,"sku":"LURE-848927013273","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":47569284399276,"sku":"LURE-848927013280","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":47569284432044,"sku":"LURE-848927013297","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/14164profileHooks.png?v=1791164281"},{"product_id":"jerkmaster-jr-sw","title":"Jerkmaster Jr. SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJERKMASTER JR\u003c\/span\u003e\u003c\/strong\u003e. Saltwater is a premium slow sinking jerkbait designed to target a wide range of inshore and nearshore saltwater predators. Measuring just over 3.8 inches and weighing 0.41 oz., the JERKMASTER JR. delivers an aggressive darting and slashing action in the productive 2 to 4 foot depth range. Its erratic movement and slow sinking profile closely imitate an injured baitfish, making it an irresistible target for fish actively feeding in shallow water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to mimic common saltwater forage species such as pilchards, sardines, finger mullet, glass minnows, and juvenile baitfish, the JERKMASTER JR. excels around grass flats, oyster bars, mangrove shorelines, docks, jetties, and bait schools. Sharp twitches create unpredictable side-to-side movement while pauses allow the lure to slowly sink and remain in the strike zone longer. Combined with Livingston’s exclusive EBS™ Baitfish Sound Technology, the JERKMASTER JR. emits the actual biological sounds of baitfish, helping predators locate the lure from greater distances. Whether targeting speckled trout, redfish, snook, striped bass, tarpon, jack crevalle, or other saltwater gamefish, the JERKMASTER JR. delivers the realistic action, sound, and fish-catching performance needed to consistently produce strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Work the JERKMASTER JR. with a twitch twitch pause cadence around grass flats, oyster bars, and bait schools. Many strikes occur during the pause as the lure slowly sinks and imitates a wounded baitfish. In clear water, lengthen your pauses to give following fish more time to commit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.8\" \/ 9.80cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC PS #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Mackerel","offer_id":47569284464812,"sku":"LURE-848927004110","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Pink Back Chrome Belly","offer_id":47569284497580,"sku":"LURE-848927001164","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":47569284530348,"sku":"LURE-848927001409","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":47569284563116,"sku":"LURE-848927001188","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":47569284595884,"sku":"LURE-848927001645","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Gold Metallic Scale Black","offer_id":47569284628652,"sku":"LURE-848927001904","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bone Cracker","offer_id":47569284661420,"sku":"LURE-848927001942","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":47569284694188,"sku":"LURE-848927001973","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/14011profile.png?v=1791164283"},{"product_id":"poboy-90","title":"PoBoy 90","description":"\u003cp class=\"p1\"\u003eWhen it comes to perfectly imitating saltwater shrimp, the slow-sinking POBOY 90 is the real deal. Designed to be jerked and twitched with a realistic slow sink, the PoBoy 90 takes the concept of a shrimp imitation one step further. It features EBS Shrimp, the actual biological sounds of shrimp that ALL saltwater fish are programmed to respond to naturally! EBS draws fish from double the distance of traditional lures. This ultra-realistic EBS-powered \"Fish Catching Machine\" provides the deadliest combination of far-reaching natural shrimp sound and swimming action that no redfish, cobia, snook, snapper, striped bass, etc. can resist. Built with 2mm wire-through construction.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Shrimp\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-2'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eSlow Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.7\" \/ 9.40cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X2 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"137\" width=\"125\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Juvenile Shrimp","offer_id":47569291280556,"sku":"LURE-848927086031","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Coastal Blue Shrimp","offer_id":47569291313324,"sku":"LURE-848927086017","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Coastal Brown Shrimp","offer_id":47569291346092,"sku":"LURE-848927086024","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shrimp","offer_id":47569291378860,"sku":"LURE-848927086062","price":14.99,"currency_code":"USD","in_stock":true},{"title":"New Penny","offer_id":47569291411628,"sku":"LURE-848927086284","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/8603_Profile.png?v=1791164289"},{"product_id":"walleye-jerkbait-136","title":"Walleye Jerkbait 136","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eModel 136 Walleye\/Pike\u003c\/span\u003e\u003c\/strong\u003e Lure is designed for both casting and trolling applications, delivering a highly effective baitfish profile that consistently attracts predatory fish. Its pronounced side to side flash and swimming action closely imitate a fleeing baitfish, creating the visual triggers needed to provoke aggressive strikes from walleye, pike, bass, and other freshwater predators.\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly sets the Model 136 apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. As the lure moves through the water, anglers can select natural forage sounds such as perch, minnow, or panfish, creating a realistic multi sensory presentation that predators can both see and hear. By combining lifelike action with authentic baitfish sounds, the Model 136 helps fish locate the lure from greater distances and commit to strikes more readily. Whether cast around structure, worked along weed edges, or trolled through open water, the Model 136 delivers the action, realism, and fish attracting power needed to consistently produce results. For anglers targeting walleye, pike, and other predators, it is a proven fish catching tool built to perform in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP:\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe Model 136 excels when trolled along breaklines, weed edges, and bait-rich flats where walleye and pike actively feed. Match the EBS™ sound selection to the dominant forage in your fishery and occasionally vary your speed to imitate an injured baitfish. Sudden speed changes often trigger reaction strikes from following fish. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eJerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2' TO 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Suspending\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .71oz. \/ 20.14g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.4\"\/ 13.7 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN X2 #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"148\" width=\"135\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Pink Crush \/ Perch Sound","offer_id":47569301274796,"sku":"LURE-848927074151","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":47569301307564,"sku":"LURE-848927074168","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":47569301340332,"sku":"LURE-848927074175","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":47569301373100,"sku":"LURE-848927074144","price":14.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":47569301405868,"sku":"LURE-848927074014","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":47569301438636,"sku":"LURE-848927074021","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":47569301471404,"sku":"LURE-848927074038","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":47569301504172,"sku":"LURE-848927074045","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":47569301536940,"sku":"LURE-848927074052","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":47569301569708,"sku":"LURE-848927074069","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":47569301602476,"sku":"LURE-848927074076","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":47569301635244,"sku":"LURE-848927074083","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":47569301668012,"sku":"LURE-848927074090","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":47569301700780,"sku":"LURE-848927074113","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":47569301733548,"sku":"LURE-848927074120","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":47569301766316,"sku":"LURE-848927074137","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":47569301799084,"sku":"LURE-848927074311","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569301831852,"sku":"LURE-848927074861","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7409profile_HOOKS.png?v=1791164566"},{"product_id":"flipper-standard-rise-105g","title":"Flipper (Standard Rise 105G)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eFlipper \u003c\/strong\u003eis a truly unique predator lure and the only dive and rise jerkbait to feature a crankbait style lip, giving anglers an unmatched level of versatility. Designed to perform on both aggressive retrieves and traditional jerkbait presentations, the Flipper dives, rises, darts, and wobbles with a lifelike action that consistently triggers reaction strikes from musky, pike, and other apex predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eUnlike traditional jerkbaits, the Flipper produces intense action on a straight retrieve while still maintaining its signature dive and rise characteristics. The rear metal tail adds flash, vibration, and additional wobble while allowing anglers to fine tune the lure's action for a wider gliding presentation or a more controlled rise and dive motion. An internal weight transfer system improves casting distance and gives anglers the ability to work the bait nose first or tail first during the fall, creating unique triggering actions that predators find difficult to resist. Built for versatility and performance, the Flipper measures 10 inches (25.4 cm) excluding the tail and weighs 3.7 oz. (104.89 g). Whether worked with rod sweeps, straight retrieves, or pause and rise presentations, the Flipper offers a level of action and adaptability unlike any other lure in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Experiment with both aggressive rod sweeps and steady retrieves during the same cast. The Flipper's unique design allows it to excel as both a jerkbait and a swimming bait. Around following fish, pause the lure and allow it to rise naturally, as many strikes occur when predators see the bait change direction and become vulnerable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTrolling Depth: 5’. Suggested trolling speed 1.5mph up to 2.3mph.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eShallow Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 5'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1.5mph up to 2.3mph\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.3.7oz. \/ 104.9g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 10\u003c\/span\u003e\" \/ 25.4 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e3X Strong, VMC BZ 3\/O X2\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"130\" height=\"142\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569304912044,"sku":"LURE-848927010586","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569304944812,"sku":"LURE-848927010593","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":47569304977580,"sku":"LURE-848927010463","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner \/ Perch Sound","offer_id":47569305010348,"sku":"LURE-848927010470","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":47569305043116,"sku":"LURE-848927010609","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569305075884,"sku":"LURE-848927010616","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569305108652,"sku":"LURE-848927010623","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569305141420,"sku":"LURE-848927010630","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/15524profileSOUND.png?v=1791164570"},{"product_id":"banshee","title":"Banshee","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBanshee\u003c\/strong\u003e from Livingston Lures is not just another crankbait, it’s the future of downsized presentations. Designed by musky and pike expert Steven Paul, the Banshee blends traditional crankbait power with advanced features that push it into a category of its own. At its core, the Banshee delivers a wicked wide wobble that calls in muskies and pike, whether you’re casting or trolling. But where it truly stands apart is in its suspending behavior during the pause. Thanks to a cleverly designed removable weighting system, anglers can utilize multiple rise rates, unlocking unmatched versatility across depths, seasons, and presentations. The Banshee can be fished with a straight retrieve, rod sweeps, or twitch stop sequences but its true strike power is unleashed in the pause, where it suspends and hovers in place. Combined with Livingston Lures’ EBS™ (Electronic Baitfish Sound) Technology and advanced forward facing sonar optimization, the Banshee doesn’t just imitate prey...it becomes a catalyst for strikes.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVEN PAUL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ePro Tip: Use a twitch pause retrieve and experiment with different weight configurations until the lure achieves the desired rise rate. In cold water or when fish are following but not committing, longer pauses often produce the biggest strikes. The Banshee’s ability to hover naturally while emitting EBS™ baitfish sounds can trigger aggressive reactions from fish that have tracked the lure for several feet.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dLbSG9EQsbQ?si=t386fmMF3HTeWwBK\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eType:\u003c\/strong\u003e  Crankbait\/Jerkbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e: 4\"-6\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1.75 oz \/ 49.61 g \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.13\" \/ 10.49 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e: 3X Strong, Mustad BZ 3\/O X3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg height=\"156\" width=\"143\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE_82179eff-5321-4007-8107-16761c55707d.png?v=1753202835\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Walleye \/ Perch Sound","offer_id":47569305174188,"sku":"LURE-848927017813","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Burnt Roach \/ Shad Sound","offer_id":47569305206956,"sku":"LURE-848927017820","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Ink \/ Shad Sound","offer_id":47569305239724,"sku":"LURE-848927017837","price":24.99,"currency_code":"USD","in_stock":true},{"title":"PerchNado \/ Perch Sound","offer_id":47569305272492,"sku":"LURE-848927017844","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Sexiest Shad \/ Shad Sound","offer_id":47569305305260,"sku":"LURE-848927017875","price":24.99,"currency_code":"USD","in_stock":false},{"title":"Skin Walker \/ Shad Sound","offer_id":47569305338028,"sku":"LURE-848927017882","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/Banshee-Ink.webp?v=1791164570"},{"product_id":"flipper-slow-rise-125g","title":"Flipper (Slow Rise 125G)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eFlipper\u003c\/strong\u003e is a truly unique predator lure and the only dive and rise jerkbait to feature a crankbait style lip, giving anglers an unmatched level of versatility. Designed to perform on both aggressive retrieves and traditional jerkbait presentations, the Flipper dives, rises, darts, and wobbles with a lifelike action that consistently triggers reaction strikes from musky, pike, and other apex predators\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUnlike traditional jerkbaits, the Flipper produces intense action on a straight retrieve while still maintaining its signature dive and rise characteristics. The rear metal tail adds flash, vibration, and additional wobble while allowing anglers to fine tune the lure's action for a wider gliding presentation or a more controlled rise and dive motion. An internal weight transfer system improves casting distance and gives anglers the ability to work the bait nose first or tail first during the fall, creating unique triggering actions that predators find difficult to resist. Built for versatility and performance, the Flipper measures 10 inches (25.4 cm) excluding the tail and weighs 4.3 oz. (121.9 g). Whether worked with rod sweeps, straight retrieves, or pause-and-rise presentations, the Flipper offers a level of action and adaptability unlike any other lure in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eSTEVE HERBECK PRO TIP: Experiment with both aggressive rod sweeps and steady retrieves during the same cast. The Flipper's unique design allows it to excel as both a jerkbait and a swimming bait. Around following fish, pause the lure and allow it to rise naturally, as many strikes occur when predators see the bait change direction and become vulnerable\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDeep Diver\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 8'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1.5mph up to 2.3mph\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.4.3oz. \/ 121.9g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 10\u003c\/span\u003e\" \/ 25.4 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e3X Strong, VMC BZ 3\/O X2\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Shiner \/ Perch Sound","offer_id":47569305370796,"sku":"LURE-848927010913","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569305403564,"sku":"LURE-848927011590","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569305436332,"sku":"LURE-848927011583","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":47569305469100,"sku":"LURE-848927010906","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":47569305501868,"sku":"LURE-848927010920","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569305534636,"sku":"LURE-848927011613","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569305567404,"sku":"LURE-848927011620","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569305600172,"sku":"LURE-848927011637","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/15595profileSOUND_7652c614-2e0f-4531-8e28-42489b1143b0.png?v=1791164571"},{"product_id":"jerkmaster-121","title":"JerkMaster 121","description":"\u003cp class=\"p1\"\u003eThe slow-sinking JERKMASTER 121 was designed by Team Livingston Pro Hank Cherry to dart\/slash in the 4- to 6-foot range. Cast it a country mile. The JerkMaster 121's darting action unites with EBS MultiTouch TechnologyTM, giving you a mid-depth jerkbait to draw fish from double the distance of a traditional jerkbait. The MultiTouch sound feature effectively provides 3 baits in 1.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Slow Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .54oz. \/ 15.31g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"141\" height=\"154\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Pro Green","offer_id":47569308582060,"sku":"LURE-848927015260","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569308614828,"sku":"LURE-848927015024","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569308647596,"sku":"LURE-848927015031","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569308680364,"sku":"LURE-848927015055","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Tennessee Shad","offer_id":47569308713132,"sku":"LURE-848927015086","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569308745900,"sku":"LURE-848927015154","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl Shad","offer_id":47569308778668,"sku":"LURE-848927015178","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569308811436,"sku":"LURE-848927015208","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":47569308844204,"sku":"LURE-848927015505","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Money Clown","offer_id":47569308876972,"sku":"LURE-848927015642","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Gold Digger","offer_id":47569308909740,"sku":"LURE-848927015734","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue Gizzard Shad","offer_id":47569308942508,"sku":"LURE-848927015185","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/1526profile.png?v=1791164574"},{"product_id":"crb-jonah-1-17-jerkbait","title":"CRB Jonah 1:17 Jerkbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Copper Red Baits Jonah 1:17 Jerkbait is a premium finesse-style suspending jerkbait designed to deliver realistic baitfish action and trigger reaction strikes from bass in both clear and pressured water. Built with a streamlined body profile and balanced weighting system, this bait produces a natural darting, gliding, and pause-driven action that closely imitates injured forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 4 inches in length, the Jonah 1:17 is engineered for long casts and controlled depth range, allowing anglers to target suspended fish, points, grass edges, and offshore structure with precision. Its slow-sinking, suspending-style action keeps the bait in the strike zone longer, giving fish time to commit during pauses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a go-to jerkbait when fish are keyed in on baitfish but are not aggressively feeding, especially in cold fronts, clear water, or high-pressure fisheries.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Hard suspending jerkbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 4 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 3\/8 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Darting, gliding, and suspending jerkbait action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sink Rate: Slow sinking \/ suspending style\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Internal System: Weight transfer casting system\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Clear water, pressured fisheries, suspended fish, points, grass edges, docks, and offshore structure\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Emerald Green","offer_id":47662781563052,"sku":"725488473121","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Pearl","offer_id":47662781595820,"sku":"725488473138","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":47662781628588,"sku":"725488473145","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue Chrome","offer_id":47662781661356,"sku":"725488473152","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Pro Olive","offer_id":47662781694124,"sku":"725488473169","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Purple Chartreuse","offer_id":47662781726892,"sku":"725488473176","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Perch","offer_id":47662781759660,"sku":"725488474012","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Wasaki","offer_id":47662781792428,"sku":"725488474029","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Matte Blue","offer_id":47662781825196,"sku":"725488474036","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Ozark Shad","offer_id":47662781857964,"sku":"725488474043","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Clown","offer_id":47662781890732,"sku":"725488474050","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Shiner","offer_id":47662781923500,"sku":"725488474067","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/crb_jonah_perch.png?v=1792502508"},{"product_id":"kvd-jerkbait-100","title":"KVD Jerkbait 100","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Jerkbait 100 is a premium hard jerkbait developed with legendary angler Kevin VanDam to deliver the erratic, baitfish-imitating action that consistently triggers strikes from bass and other freshwater predators. Featuring a weight-transfer casting system, lifelike finishes, and premium hardware, this jerkbait is designed to perform at the highest level in a wide range of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 4 inches long, the KVD Jerkbait 100 perfectly matches the size of common forage species while producing a sharp darting action on twitches and a natural suspend on pauses. Its aerodynamic design allows for long casts, helping anglers cover more water and target fish that are actively feeding on baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're fishing points, grass lines, docks, rock transitions, or open-water schools, the KVD Jerkbait 100 is built to generate reaction strikes from fish that might ignore other presentations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Type: Hard suspending jerkbait\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Length: 4 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Weight: 3\/8 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Diving Depth: 4–7 feet\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Action: Suspending with erratic darting action\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass, walleye, and other freshwater predators\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Ideal Conditions: Clear water, baitfish patterns, points, grass edges, rocky banks, open-water schools, and suspended fish\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Sugar Daddy","offer_id":47662790443180,"sku":"HCKVDJ100-462","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Perch","offer_id":47662790475948,"sku":"HCKVDJ100-464","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":47662790508716,"sku":"HCKVDJ100-663","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Silver TN Shad","offer_id":47662790541484,"sku":"HCKVDJ100-685","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Smokey Chrome Blue","offer_id":47662790574252,"sku":"HCKVDJ100-401","price":10.99,"currency_code":"USD","in_stock":false},{"title":"Chrome Sexy Shad","offer_id":47662790607020,"sku":"HCKVDJ100-514","price":10.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Shad","offer_id":47662790639788,"sku":"HCKVDJ100-590","price":10.99,"currency_code":"USD","in_stock":false},{"title":"Natural Shad","offer_id":47662790672556,"sku":"HCKVDJ100-699","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/sk_jerkbait_100_sugar_daddy_462.png?v=1792502737"},{"product_id":"kvd-jerkbait-300","title":"KVD Jerkbait 300","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Jerkbait 300 is a larger-profile suspending jerkbait developed with legendary angler Kevin VanDam to target bigger fish feeding on larger baitfish. Featuring a refined weight-transfer system, premium finishes, and razor-sharp treble hooks, this jerkbait delivers long casts, erratic action, and the ability to reach deeper fish than smaller jerkbait models.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 4.75 inches long, the KVD Jerkbait 300 mimics larger shad, perch, and other forage species that trophy bass actively target. Its aggressive side-to-side darting action combined with a natural suspending posture makes it deadly around points, bluff walls, grass edges, docks, and offshore structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're targeting largemouth, smallmouth, or spotted bass, the KVD Jerkbait 300 is built to trigger reaction strikes from fish that are feeding on larger forage and holding deeper in the water column.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Type: Hard suspending jerkbait\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Length: 4.75 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Weight: 3\/4 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Diving Depth: 10–13 feet\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Action: Suspending with aggressive darting action\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass, walleye, and other freshwater predators\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Ideal Conditions: Deep points, ledges, bluff walls, grass edges, suspended fish, offshore structure, and baitfish patterns\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Pro Gold","offer_id":47662792343724,"sku":"HCKVDJ300-295","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Smokey Chrome Blue","offer_id":47662792376492,"sku":"HCKVDJ300-401","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Daddy","offer_id":47662792409260,"sku":"HCKVDJ300-462","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Sexy Shad","offer_id":47662792442028,"sku":"HCKVDJ300-514","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":47662792474796,"sku":"HCKVDJ300-590","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":47662792507564,"sku":"HCKVDJ300-663","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":47662792540332,"sku":"HCKVDJ300-680","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Natural Shad","offer_id":47662792573100,"sku":"HCKVDJ300-699","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Perch","offer_id":47662792605868,"sku":"HCKVDJ300-464","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Silver TN Shad","offer_id":47662792638636,"sku":"HCKVDJ300-685","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/sk_jerkbait_300_pro_gold_295.png?v=1792502739"},{"product_id":"kvd-jerkbait-200","title":"KVD Jerkbait 200","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Jerkbait 200 is a premium suspending jerkbait built to deliver maximum roll, flash, and darting action for targeting bass and other freshwater predators feeding on baitfish. Designed with input from legendary angler Kevin VanDam, this bait combines long-casting performance with a precise balance that keeps it in the strike zone longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 4 inches in length, the KVD Jerkbait 200 is engineered to match common shad and baitfish sizes while diving deeper than smaller jerkbaits. Its internal weight transfer system improves casting distance and accuracy, allowing anglers to cover more water and reach suspended fish holding in the 4–7 foot range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith a tight roll, sharp side-to-side darting action, and natural suspending pause, this jerkbait excels when fish are keyed in on baitfish around structure, grass edges, points, and open water.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Hard suspending jerkbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 4 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 3\/8 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 4–7 ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Erratic darting with roll and flash\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium black nickel treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Internal System: Weight transfer casting system\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass, walleye\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Clear water, baitfish patterns, points, grass edges, docks, suspended fish, and open-water structure\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Pro Gold","offer_id":47662793064620,"sku":"HCKVDJ200-295","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Smokey Chrome Blue","offer_id":47662793097388,"sku":"HCKVDJ200-401","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Daddy","offer_id":47662793130156,"sku":"HCKVDJ200-462","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Perch","offer_id":47662793162924,"sku":"HCKVDJ200-464","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Sexy Shad","offer_id":47662793195692,"sku":"HCKVDJ200-514","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":47662793228460,"sku":"HCKVDJ200-590","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":47662793261228,"sku":"HCKVDJ200-663","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":47662793293996,"sku":"HCKVDJ200-680","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Natural Shad","offer_id":47662793326764,"sku":"HCKVDJ200-699","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/sk_kvd_jerkbait_200_sugar_daddy_462.png?v=1792502740"},{"product_id":"bitsy-jerkbait","title":"Bitsy Jerkbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King Bitsy Jerkbait is a compact, ultra-finesse hard bait designed to deliver the same roll, wiggle, and flash as larger jerkbaits in a downsized profile that excels in tight waters and pressured fisheries. Built for small ponds, creeks, and shallow lakes, this bait is perfect when fish are keyed in on smaller forage and require a more subtle presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite its small size, the Bitsy Jerkbait produces an erratic darting action that mimics an injured baitfish, triggering reaction strikes from bass, trout, panfish, and other freshwater species. Its slow-sinking design keeps it in the strike zone longer, allowing anglers to work it effectively with pauses and twitches.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a go-to bait when fish are pressured, finicky, or when downsizing is the key to getting bites.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Hard bait jerkbait (finesse size)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 2 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 1\/8 oz (varies slightly by model)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Depth Range: 0–5 ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Darting, rolling, suspending\/sinking jerkbait action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium light-wire treble hooks (size 10)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Bass, trout, panfish, and other freshwater species\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Small ponds, creeks, shallow lakes, clear water, pressured fish, and finesse situations\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bluegill","offer_id":47662796243116,"sku":"HCJB-234","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Morning Dawn","offer_id":47662796275884,"sku":"HCJB-297","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Bone","offer_id":47662796308652,"sku":"HCJB-299","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":47662796341420,"sku":"HCJB-513","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Sexy Shad","offer_id":47662796374188,"sku":"HCJB-514","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Green Gizzard","offer_id":47662796406956,"sku":"HCJB-568","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":47662796439724,"sku":"HCJB-590","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":47662796472492,"sku":"HCJB-681","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/sk_bitsy_jerkbait_bluegill_234.png?v=1792502745"},{"product_id":"kvd-jerkbait-300-deep","title":"KVD Jerkbait 300 Deep","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Jerkbait 300 Deep is a premium deep-diving suspending jerkbait designed to reach fish that standard jerkbaits simply can't. Developed with legendary angler Kevin VanDam, this lure combines an aggressive darting action, realistic baitfish profile, and Strike King's proven weight transfer system to target bass holding deeper in the water column.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 4.5 inches long and weighing 3\/5 oz, the KVD 300 Deep dives to approximately 11 feet while maintaining the signature roll, flash, and side-to-side action that has made the KVD Jerkbait series a favorite among tournament anglers. The weight transfer system increases casting distance, helping anglers cover more water and reach offshore structure, deep points, ledges, and suspended fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're targeting deep smallmouth on rocky structure or largemouth relating to offshore baitfish schools, the KVD Jerkbait 300 Deep is built to generate reaction strikes from fish that rarely see a jerkbait at their depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Type: Hard suspending deep-diving jerkbait\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Length: 4.5 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Weight: 3\/5 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Diving Depth: Up to 11 feet\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Action: Aggressive darting, rolling, and flashing action\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Internal System: Weight transfer casting system\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Hook Configuration: Premium black nickel treble hooks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Features: 3D eyes and premium finishes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass, walleye\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Ideal Conditions: Offshore structure, deep points, ledges, bluff walls, suspended fish, and baitfish patterns\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Sugar Daddy","offer_id":47662836252844,"sku":"HCKVDJ300D-462","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Perch","offer_id":47662836285612,"sku":"HCKVDJ300D-464","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Carolina Chrome","offer_id":47662836318380,"sku":"HCKVDJ300D-475","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":47662836351148,"sku":"HCKVDJ300D-590","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":47662836383916,"sku":"HCKVDJ300D-663","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":47662836416684,"sku":"HCKVDJ300D-680","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/sk_kvd_jerkbait_300d_sugar_daddy_462_3b23c7b7-4612-44ea-a36b-74a707c03ac4.png?v=1792503567"}],"url":"https:\/\/www.icestrongoutdoors.com\/collections\/jerkbaits.oembed?page=2","provider":"Ice Strong Outdoors","version":"1.0","type":"link"}