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Make sure to have a variety of colors and patterns in your arsenal so you are prepared for all light and weather conditions.\u003c\/p\u003e\n\u003ctable style=\"height: 39.2046px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.6023px;\"\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cstrong\u003eSIZE\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cstrong\u003eLENGHT\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cstrong\u003eWEIGHT\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cstrong\u003eDEPTH\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6023px;\"\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cspan\u003eNo. 07\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cspan\u003e2-3\/4\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cspan\u003e1\/32oz\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.6023px;\"\u003e\u003cspan\u003e5-11 ft \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"VEXAN®","offers":[{"title":"Kitty Kat","offer_id":44066651832492,"sku":"LSC-001","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Coot Clown","offer_id":44066651865260,"sku":"LSC-002","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Perch","offer_id":44066651898028,"sku":"LSC-003","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Grounder","offer_id":44066651930796,"sku":"LSC-004","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Diesel","offer_id":44066651963564,"sku":"LSC-005","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Crazy Clown","offer_id":44066651996332,"sku":"LSC-006","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/LSC-005-Diesel-scaled.jpg?v=1736997541"},{"product_id":"rattlin-wasp-trolling-crankbait-lures","title":"Rattlin' Wasp Trolling \u0026 Crankbait lures","description":"\u003cp\u003eThis little baby bass Rattlin' Wasp bait features amazing side-to-side action that trophy Walleye, Bass, Crappie \u0026amp; Northern Pike cannot resist.\u003c\/p\u003e\n--\u003cbr\u003e\n\u003cp\u003eTwo major features separate the VEXAN® Rattlin' Wasp from similar baits on the market: the internal rattle and great price point. Thanks to the design of the Rattlin' Wasp, this little bait features amazing side-to-side action that trophy fish cannot resist. The intense wobble of the \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eV\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEXAN®\u003c\/span\u003e Wasp is combined with an internal \"rattle\" that has proven to be a game-changer in murky water conditions, especially for walleye.  The Rattlin Wasp also rattles as it moves through the bait column mimicking a baitfish in distress to entice predators. Available in two sizes - four and five, these baits are great to use all-year-round casting or trolling!  This lure was designed by world-renowned lure builder Paul \"Coot\" Williams. Paul has spent 1000's of hours designing, testing, and perfecting his baits.  \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eV\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEXAN's\u003c\/span\u003e Rattlin Wasp offers big performance at a price point you will love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIFICATIONS\u003c\/strong\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eNo. 4 Rattlin' Wasp\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWeight (With Hooks): 1\/6 oz \u003cbr\u003eLength (Tail To End Of Lip): 2 1\/4\"\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eNo. 5 Rattlin' Wasp\u003c\/strong\u003e\u003c\/p\u003e\nWeight (With Hooks): 1\/4oz \u003cbr\u003eLength (Tail To End Of Lip): 3\"\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0642\/6610\/9183\/files\/Wasp-Depth-Chart_480x480.jpg?v=1683139922\" alt=\"Depth Chart\"\u003e\u003c\/p\u003e\n\u003ch2\u003eTrolling Lake Winnebago with OB Outdoors\u003c\/h2\u003e\nGot out trolling on Lake Winnebago for a few hours on the 26th \u0026amp; 27th, trying out the new Rattlin Wasps that just hit the market. I cannot count how many fish we caught in the 4 1\/2 hrs we trolled in the two days. With the ENE winds we faced, the first day we were blown into the Fox River where more fun was surely had!\n\u003cp\u003eIf I had to guess, 80% of the fish were in the 10-13\" range but we boated a ton of them which included my first \"quad\". I used the best footage I was able to capture but behind the scenes, we caught crappies, goats, whities, catfish, and eyes... all but five of the eyes were dinks in that 10-13\" range.\u003c\/p\u003e\n\u003cp\u003eSo far these baits are getting my approval. I have a feeling that the smaller fish were so hungry, they weren't even giving the bigger fish a chance? Be sure to watch the channel for future videos on these in the future, including running them up against various other system-proven baits. Up to the Northwoods next week so hopefully some good footage will be gathered up there!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ccenter\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UCJ3dEZz0SE\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/center\u003e","brand":"VEXAN®","offers":[{"title":"#5 \/ Pearl","offer_id":44066659172524,"sku":"RW5-1","price":7.99,"currency_code":"USD","in_stock":false},{"title":"#5 \/ Sexy Shad","offer_id":44066659205292,"sku":"RW5-2","price":7.99,"currency_code":"USD","in_stock":false},{"title":"#5 \/ Blue Streak","offer_id":44066659238060,"sku":"RW5-3","price":7.99,"currency_code":"USD","in_stock":false},{"title":"#5 \/ Kitty 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White","offer_id":47218529534124,"sku":"SS7-GW","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/ssas_adf52818-1e28-4e51-a5b2-b6132cbbd252.jpg?v=1789509628"},{"product_id":"wnc-reaper-7-99","title":"WNC Reaper $7.99","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eSD State Record Holder!!\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eIf you're chasing giants, look no further than the \u003cstrong data-end=\"86\" data-start=\"51\"\u003eWNC Reaper\u003c\/strong\u003e—the lure that’s rewritten the record books \u003cstrong data-end=\"139\" data-start=\"130\"\u003etwice\u003c\/strong\u003e in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's the bait to have. Whether you're working deep structure or trolling open water, this lure delivers the action and attraction needed to hook the walleye of a lifetime. Don't just fish—\u003cstrong data-end=\"471\" data-start=\"451\"\u003efish for records\u003c\/strong\u003e with the Reaper! \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003eWNC Reaper\u003c\/strong\u003e body length (without bill) = 4.5 inches) Size 4 hooks\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e20+ when trolled\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eNOTE: Chrome and Naked are generally used for custom painting and may not be as durable without final finishing. \u003cspan\u003eNaked baits will come with hooks u\u003c\/span\u003e\u003cspan\u003enattached.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0219\/9817\/4308\/files\/records_480x480.jpg?v=1706655038\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"100\" width=\"215\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0219\/9817\/4308\/files\/ptop_65.png?v=1616729704\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Walleye Nation Creations","offers":[{"title":"Reaper \/ Macho Man","offer_id":47218535334060,"sku":"RP-MM","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Aquaman","offer_id":47218535366828,"sku":"RP-AM","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Willy Wonka","offer_id":47218535399596,"sku":"RP-WW","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Red Head Wonderbread","offer_id":47218535432364,"sku":"RP-RHW","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Laffy Taffy","offer_id":47218535465132,"sku":"RP-LT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Hard Lemonade","offer_id":47218535497900,"sku":"RP-HL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Real Teal","offer_id":47218535530668,"sku":"RP-RT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Golden Ticket","offer_id":47218535563436,"sku":"RP-GT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Atomic Shad","offer_id":47218535596204,"sku":"RP-AS","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Purple Reign","offer_id":47218535628972,"sku":"RP-PR","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Hunke Hammer","offer_id":47218535661740,"sku":"RP-HH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ McGannon Special","offer_id":47218535694508,"sku":"RP-MS","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Purple Tiger","offer_id":47218535727276,"sku":"RP-PT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Goldaliscious","offer_id":47218535760044,"sku":"RP-GD","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Antifreeze","offer_id":47218535792812,"sku":"RP-AF","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Gold Digger","offer_id":47218535825580,"sku":"RP-DG","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Watermelon","offer_id":47218535858348,"sku":"RP-WM","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Firetiger","offer_id":47218535891116,"sku":"RP-FT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Blue Maui","offer_id":47218535923884,"sku":"RP-BM","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Perch","offer_id":47218535956652,"sku":"RP-PCH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Blue Shiner","offer_id":47218535989420,"sku":"RP-BS","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Jolly Rancher","offer_id":47218536022188,"sku":"RP-JR","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Bubbleyum","offer_id":47218536054956,"sku":"RP-BY","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Frankenstein","offer_id":47218536087724,"sku":"RP-FS","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ WNC Tiger","offer_id":47218536120492,"sku":"RP-WNC","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Candy Crush","offer_id":47218536153260,"sku":"RP-CC","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Shad","offer_id":47218536186028,"sku":"RP-SH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Tropical Sunset","offer_id":47218536218796,"sku":"RP-TS","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Electric Lady","offer_id":47218536251564,"sku":"RP-EL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Clown","offer_id":47218536284332,"sku":"RP-CL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Hottie","offer_id":47218536317100,"sku":"RP-HT","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Chrome","offer_id":47218536349868,"sku":"RP-CH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ NAKED","offer_id":47218536382636,"sku":"RP-NAKED","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Reaper \/ Glow White","offer_id":47218536415404,"sku":"RP-GW","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/rppt2.jpg?v=1789509628"},{"product_id":"pro-pick-howeller-dmc-plus-in-guntersville-craw","title":"PRO PICK - Howeller DMC Plus in Guntersville Craw","description":"\u003cp class=\"p1\"\u003eThe Howeller DMC PLUS is slightly larger than the Classic-winning Howeller Dream Master Classic and a must-have for your crankbait box. With a length of 2.6 inches and a slightly wider body than the original DMC, it runs at medium depths and produces a wide, strong wobble with fast action. EBS MultiTouch lets you change the sound the bait emits and effectively experience three baits in one.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eType: Medium\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDepth: 10'\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAction: Floating\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: .68oz. \/ 19.28g\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLength: 2.6\" \/ 6.60 cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFeatures: EBS Smart Chip\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHooks: 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Default Title","offer_id":47569262903468,"sku":"LURE-848927010432","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/1043angle_0_700x_fd6c083f-6070-4676-a834-473784fac2c3.png?v=1791164227"},{"product_id":"monster-mike-pro-ripper","title":"Monster Mike - Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER \u003c\/strong\u003eredefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5 oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"125\" width=\"114\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":47569263329452,"sku":"LURE-848927009405","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569263362220,"sku":"LURE-848927009382","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569263394988,"sku":"LURE-848927009399","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":47569263427756,"sku":"LURE-848927009511","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0133profileHooks_24d294c5-cda3-4e89-b018-9003c06e2662.png?v=1791164227"},{"product_id":"sale-item-deep-impact-18","title":"Sale Item - Deep Impact 18","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eDEEP IMPACT 18\u003c\/strong\u003e features an attractive shad-profile body design that produces a hard-thumping, deep wobbling action predator fish can’t resist. Engineered to effectively target the 15- to 18-foot depth zone, this deep-diving crankbait delivers proven vibration, erratic movement, and fish-triggering action designed to entice aggressive strikes from deep-holding bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with premium color patterns and Livingston’s exclusive EBS Baitfish Sound Technology™, the DEEP IMPACT 18 emits real biological baitfish sounds that help attract fish from three times the distance of traditional deep-diving crankbaits. The result is a powerful combination of sound, vibration, and action built to dominate offshore structure, ledges, points, and deep-water holding areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJerry Rago Pro Tip: Target offshore structure such as ledges, points, rock piles, channel swings, and deep brush with the DEEP IMPACT 18. Use a steady retrieve to keep the lure grinding through the 15- to 18-foot strike zone, occasionally deflecting it off cover to trigger reaction bites. The hard-thumping wobble combined with EBS Baitfish Sound Technology™ is especially effective for calling suspended and deep-holding fish in from long distances\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eType: Crankbait\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDepth: 18'\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAction: Floating\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: 1.06oz. \/ 30.05g\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLength: 3.15\" \/ 8.0cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFeatures: EBS Smart Chip\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHooks: 2X Strong VMC BN, #2 #3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"122\" height=\"133\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Clearwater Shad","offer_id":47569263722668,"sku":"LURE-848927019145","price":10.79,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569263755436,"sku":"LURE-848927019039","price":10.79,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569263788204,"sku":"LURE-848927033691","price":10.79,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569263820972,"sku":"LURE-848927019374","price":10.79,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569263853740,"sku":"LURE-848927019541","price":10.79,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569263886508,"sku":"LURE-848927019060","price":10.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3314profileHooks_70036cb2-6eb9-4dd9-ba61-a0c2544e8877.png?v=1791164226"},{"product_id":"walleye-minnow-111","title":"Walleye Minnow 111","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e \u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye 111\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS is a versatile hard bait designed for both casting and trolling applications. Featuring a sleek baitfish profile and an aggressive side to side swimming action, the Walleye 111 closely mimics the natural movement of a fleeing minnow. Its realistic action makes it highly effective for targeting walleye, bass, pike, and other predatory species in a variety of fishing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat sets the Walleye 111 EBS apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can choose from natural forage sounds such as perch, minnow, or panfish, creating a realistic multi sensory presentation that not only looks like prey but sounds like prey as well. These authentic baitfish sounds help attract predators from beyond their normal visual range, increasing the lure’s ability to draw strikes in both clear and stained water conditions. Whether cast around structure, worked along weed edges, or trolled through open water, the Walleye 111 EBS combines lifelike action, realistic sound, and proven fish catching performance to help anglers consistently put more fish in the boat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye 111 EBS excels when trolled along breaklines, points, and deep weed edges where walleye and other predators are actively feeding. Match the EBS™ sound selection to the dominant forage species in your fishery and vary your speed occasionally to imitate an injured baitfish and trigger reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e Troll from 8' to 12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.3\" \/ 10.92cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"117\" height=\"128\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":47569267130540,"sku":"LURE-848927011781","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":47569267163308,"sku":"LURE-848927011798","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":47569267196076,"sku":"LURE-848927011811","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":47569267228844,"sku":"LURE-848927011804","price":15.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":47569267261612,"sku":"LURE-848927069010","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":47569267294380,"sku":"LURE-848927069027","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":47569267327148,"sku":"LURE-848927069034","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":47569267359916,"sku":"LURE-848927069041","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":47569267392684,"sku":"LURE-848927069058","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":47569267425452,"sku":"LURE-848927069065","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":47569267458220,"sku":"LURE-848927069072","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":47569267490988,"sku":"LURE-848927069089","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":47569267523756,"sku":"LURE-848927069096","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":47569267556524,"sku":"LURE-848927069119","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":47569267589292,"sku":"LURE-848927069126","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":47569267622060,"sku":"LURE-848927069133","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":47569267654828,"sku":"LURE-848927069157","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569267687596,"sku":"LURE-848927069140","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10710profile_HOOKS.png?v=1791164227"},{"product_id":"howeller-dmc-plus","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish-triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e Crankbait\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e 10'\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e Floating\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e .68oz. \/ 19.28g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.6\" \/ 6.60cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e EBS Smart Chip\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e\u003cspan\u003e: 2X Strong Daiichi, #4 X2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"108\" height=\"118\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":47569266114732,"sku":"LURE-848927085195","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569266147500,"sku":"LURE-848927085034","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Splatter Back Pearl","offer_id":47569266180268,"sku":"LURE-848927085065","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":47569266213036,"sku":"LURE-848927085119","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":47569266245804,"sku":"LURE-848927085317","price":18.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":47569266278572,"sku":"LURE-848927085331","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":47569266311340,"sku":"LURE-848927085423","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569266344108,"sku":"LURE-848927085508","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10403ChartreuseShad.png?v=1791164227"},{"product_id":"howeller-deep-plus","title":"Howeller Deep Plus","description":"\u003cp class=\"p1\"\u003eThe HOWELLER DEEP PLUS is the largest version of the Bassmaster Classic-winning Howeller DMC. With an oversized diving bill, it dives up to 30 feet and produces a wide, super-strong wobble with fast action. This championship design contains EBS MultiTouch, allowing you to change the sound the bait emits, experience three baits in one, and draw fish from double the distance of traditional lures!\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 20' to 30'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eDeep Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.27oz. \/ 64.36g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.78\" \/ 9.60cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, Deep Plus - 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"126\" width=\"115\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KCUEqUMcPGA?si=HoSO2ySZmbEpcMXn\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":47569268277420,"sku":"LURE-848927028192","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Matte Tiger","offer_id":47569268310188,"sku":"LURE-848927028697","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569268342956,"sku":"LURE-848927028031","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569268375724,"sku":"LURE-848927028062","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":47569268408492,"sku":"LURE-848927028116","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569268441260,"sku":"LURE-848927028123","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":47569268474028,"sku":"LURE-848927028314","price":25.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569268506796,"sku":"LURE-848927028338","price":25.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569268539564,"sku":"LURE-848927028352","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569268572332,"sku":"LURE-848927028376","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Orange Craw","offer_id":47569268605100,"sku":"LURE-848927028420","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":47569268637868,"sku":"LURE-848927028574","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/2819profile.png?v=1791164227"},{"product_id":"primetyme-cb-1-5","title":"Primetyme CB 1.5","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eJust like its big brother, the 2.0, the \u003cstrong\u003ePRIMETYME CB 1.5\u003c\/strong\u003e features a thin circuit board coffin bill engineered to create an erratic fleeing baitfish action that predator fish can’t resist. Designed to run in the shallow 2 to 4 foot depth range, the CB 1.5 delivers aggressive hunting action with a slightly smaller baitfish profile, making it ideal for targeting bass and other gamefish feeding around shallow cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe thin coffin bill allows the lure to rapidly deflect off wood, rock, grass, and other structure while maintaining a tight yet erratic wobble that triggers reaction strikes. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the PRIMETYME CB 1.5 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The result is a deadly combination of erratic action, vibration, sound attraction, and shallow running performance built to trigger aggressive strikes from pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eLaker Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe PRIMETYME CB 1.5 performs best when deflected off shallow cover such as stumps, rock, laydowns, dock posts, and grass edges. Use a steady retrieve mixed with occasional pauses and quick speed changes to trigger its erratic hunting action. The thin circuit-board coffin bill allows the lure to recover quickly after contact while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.4\" \/ 6.10cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN X2 #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"130\" width=\"119\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Baby Bass","offer_id":47569266376876,"sku":"LURE-848927039013","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569266409644,"sku":"LURE-848927039037","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569266442412,"sku":"LURE-848927039082","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":47569266475180,"sku":"LURE-848927039112","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569266507948,"sku":"LURE-848927039150","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569266540716,"sku":"LURE-848927039235","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569266573484,"sku":"LURE-848927039358","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":47569266606252,"sku":"LURE-848927039365","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":47569266639020,"sku":"LURE-848927039433","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569266671788,"sku":"LURE-848927039440","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569266704556,"sku":"LURE-848927039501","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569266737324,"sku":"LURE-848927039549","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice","offer_id":47569266770092,"sku":"LURE-848927039266","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner","offer_id":47569266802860,"sku":"LURE-848927039280","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":47569266835628,"sku":"LURE-848927039990","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black Back","offer_id":47569266868396,"sku":"LURE-848927039631","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/PCB1.5Fire7Icecopy.png?v=1791164228"},{"product_id":"primetyme-sq-2-0","title":"Primetyme SQ 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME SQUARE 2.0\u003c\/strong\u003e combines the aggressive action of a mid range erratic running baitfish with Livingston’s proven EBS Baitfish Sound Technology™. Featuring a thin circuit board square bill, the lure is engineered to create a highly erratic hunting action that causes the bait to dart unpredictably during the retrieve, triggering aggressive reaction strikes from predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to aggressively deflect off shallow and mid depth cover, the PRIMETYME SQUARE 2.0 excels around wood, rock, docks, grass edges, and other high percentage strike zones where bass ambush prey. Combined with Livingston’s EBS Technology™, which emits real biological baitfish sounds, the lure helps draw fish in from three times the distance of traditional crankbaits. The deadly combination of hunting action, vibration, rapid deflection, and lifelike sound makes the PRIMETYME SQUARE 2.0 a highly effective crankbait for targeting pressured bass and other predator fish in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ehe PRIMETYME SQUARE 2.0 is most effective when it constantly makes contact with cover. Target shallow wood, rock, grass lines, and transition areas, allowing the bait to deflect and break into its erratic hunting action naturally. Vary your retrieve speed throughout the cast and occasionally pause the lure after deflection to trigger reaction strikes from fish following the bait\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz \/ 15.85g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.60\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"123\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Splatter Shad","offer_id":47569268670636,"sku":"LURE-848927037125","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569268703404,"sku":"LURE-848927037033","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569268736172,"sku":"LURE-848927037064","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":47569268768940,"sku":"LURE-848927037132","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569268801708,"sku":"LURE-848927037156","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":47569268834476,"sku":"LURE-848927037194","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569268867244,"sku":"LURE-848927037231","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pure Bone Shad","offer_id":47569268900012,"sku":"LURE-848927037248","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569268932780,"sku":"LURE-848927037330","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569268965548,"sku":"LURE-848927037354","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569268998316,"sku":"LURE-848927037378","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569269031084,"sku":"LURE-848927037439","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569269063852,"sku":"LURE-848927037446","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569269096620,"sku":"LURE-848927037491","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569269129388,"sku":"LURE-848927037507","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":47569269162156,"sku":"LURE-848927037514","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":47569269194924,"sku":"LURE-848927037576","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade","offer_id":47569269227692,"sku":"LURE-848927037651","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569269260460,"sku":"LURE-848927037699","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3712profileHooks.png?v=1791164227"},{"product_id":"vapor-deep-plus","title":"Vapor Deep Plus","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eVAPOR Deep Plus\u003c\/strong\u003e features a compact 50 mm body paired with the longer bill of the Vapor 50, creating an innovative deep diving design developed by Team Livingston pros. Engineered to dive quickly and produce a tight, high frequency vibration, the VAPOR Deep Plus reaches depths of 12 to 15 feet with ease. The elongated circuit board bill provides exceptional depth control while allowing the lure to move efficiently through submerged grass and deflect cleanly off rocks, wood, and other cover. Equipped with Livingston’s proven EBS Technology™, the VAPOR Deep Plus emits natural baitfish sounds that help attract fish from greater distances than traditional lures relying solely on beads and rattles. Combining depth, action, sound, and durability, the VAPOR Deep Plus is designed to keep anglers in the strike zone longer and trigger more reaction strikes from bass, walleye, and other predatory species.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use the VAPOR Deep Plus when fish are holding on deep grass lines, offshore structure, or hard bottom transitions. The extended bill allows the lure to quickly reach its maximum depth and maintain bottom contact longer. Occasionally pause the retrieve after deflecting off cover many strikes occur as the bait changes direction or begins to rise, while the EBS™ baitfish sounds continue calling fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCrankbait\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDepth:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e12'-15'\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Slow Float Back\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.39 Oz \/ 11.06g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLength: \u003c\/strong\u003e2.01in\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e EBS Smart Chip\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e #4 x 2 \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Gizzard Shad \/ Shad Sound","offer_id":47569272438956,"sku":"LURE-848927014669","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black Back \/ Shad Sound","offer_id":47569272471724,"sku":"LURE-848927014690","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Chart \/ Shad Sound","offer_id":47569272504492,"sku":"LURE-848927014706","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sweet Shad \/ Shad Sound","offer_id":47569272537260,"sku":"LURE-848927014713","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/17053_Green_Gizzard_Shad.png?v=1791164239"},{"product_id":"walleye-shad-70","title":"Walleye Shad 70","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye Shad 70\u003c\/span\u003e\u003c\/strong\u003e is a versatile hard bait designed to excel in both casting and trolling applications. Engineered to imitate injured or fleeing baitfish, the Walleye Shad 70 produces a natural swimming action that consistently triggers strikes from walleye, bass, pike, and other predatory species. Its realistic profile and lifelike movement make it an effective choice whenever fish are actively feeding on baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly separates the Walleye Shad 70 from traditional hard baits is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can select natural baitfish sounds such as perch, minnow, or panfish, creating a multi-sensory presentation that not only looks like prey but sounds like prey as well. The combination of realistic action and natural baitfish sounds helps predators locate the lure more easily and commit to strikes when other lures go unnoticed. Whether cast around structure, worked along weed edges, or trolled across open water, the Walleye Shad 70 delivers the versatility, realism, and fish attracting power serious anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye Shad 70 is especially effective when trolled along breaklines, points, and bait rich flats. Match the EBS™ sound selection to the dominant forage in your fishery and occasionally vary your retrieve or trolling speed to imitate an injured baitfish. Many strikes occur immediately after a speed change or directional adjustment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTroll to 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFloating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.51oz. \/ 14.46g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.76\u003c\/span\u003e\" \/ 70mm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eVMC BN X2 #8\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"167\" width=\"152\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Wonder Bread \/ Perch Sound","offer_id":47569273946284,"sku":"Lure-848927015451","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Firetiger \/ Perch Sound","offer_id":47569273979052,"sku":"Lure-848927015468","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":47569274011820,"sku":"Lure-848927015475","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":47569274044588,"sku":"Lure-848927015482","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":47569274077356,"sku":"Lure-848927015499","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/walleyeshad70SideView_173P13WonderBread848927015451.png?v=1791164241"},{"product_id":"head-hunter-magnum-10","title":"Head Hunter Magnum 10\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eTake one look at the \u003cstrong\u003eHead Hunter Magnum\u003c\/strong\u003e and it’s immediately clear that this is no ordinary predator lure. Featuring a massive double jointed body and a unique crankbait style lip, the Head Hunter Magnum was engineered specifically for anglers targeting trophy musky, pike, walleye, striped bass, and other apex predators feeding on larger forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe Head Hunter Magnum combines the best characteristics of multiple lure styles into one versatile fish catching machine. It delivers the slow-swimming appeal of a swimbait, the aggressive vibration and hunting action of a shallow running crankbait, and an enticing kick out and darting action while trolling that closely imitates the movement of a distressed baitfish. Its natural swimming motion and slow-sinking profile allow anglers to effectively target predators across a variety of conditions and presentations. At the heart of the Head Hunter Magnum is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure from greater distances. When targeting fish keyed in on larger prey, the combination of lifelike action, realistic sound, and oversized profile makes the Head Hunter Magnum an exceptional choice. Built with rugged 2 mm wire-through construction, it is designed to withstand the abuse of the largest freshwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: When fish are feeding on large forage, use the Head Hunter Magnum to imitate a substantial meal. Vary your retrieve speed and occasionally pause the lure to let its slow sinking action shine. While trolling, small speed changes can dramatically enhance the lure’s kick out action and often trigger aggressive reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2mph up to 3.5mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 5.05oz. \/ 143.16g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" \/ 25.4cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/haTHuEh3fSU?si=RLewYY4nRLJOqOtd\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Perch \/ Perch Sound","offer_id":47569275027628,"sku":"LURE-848927051022","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":47569275060396,"sku":"LURE-848927051053","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569275093164,"sku":"LURE-848927051008","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569275125932,"sku":"LURE-848927051992","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569275158700,"sku":"LURE-848927051510","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569275191468,"sku":"LURE-848927051695","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569275224236,"sku":"LURE-848927051718","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569275257004,"sku":"LURE-848927051725","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569275289772,"sku":"LURE-848927051862","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569275322540,"sku":"LURE-848927051909","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":47569275355308,"sku":"LURE-848927051978","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569275388076,"sku":"LURE-848927051176","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569275420844,"sku":"LURE-848927012603","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":47569275453612,"sku":"LURE-848927012610","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5199profileHOOKS.png?v=1791164276"},{"product_id":"pro-ripper","title":"Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER\u003c\/strong\u003e redefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \/ 6.86cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"156\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":47569275715756,"sku":"LURE-848927001331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569275748524,"sku":"LURE-848927001430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":47569275781292,"sku":"LURE-848927001010","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569275814060,"sku":"LURE-848927001027","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569275846828,"sku":"LURE-848927001034","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":47569275879596,"sku":"LURE-848927001058","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":47569275912364,"sku":"LURE-848927001072","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":47569275945132,"sku":"LURE-848927001140","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":47569275977900,"sku":"LURE-848927001256","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":47569276010668,"sku":"LURE-848927001317","price":12.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569276043436,"sku":"LURE-848927001355","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569276076204,"sku":"LURE-848927001379","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569276108972,"sku":"LURE-848927001508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569276141740,"sku":"LURE-848927001546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":47569276174508,"sku":"LURE-848927001676","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":47569276207276,"sku":"LURE-848927001683","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":47569276240044,"sku":"LURE-848927001720","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0133profileHooks.png?v=1791164277"},{"product_id":"voyager","title":"Voyager","description":"\u003cp class=\"p1\"\u003eThe VOYAGER strong wobble, elongated minnow-style body, and quick-diving lip were created with mid-depth trolling in mind. Built to reach depths up to 15 feet with a natural swim action that perfectly imitates baitfish swimming over weeds and rocks, the attraction radius of the Voyager 15 in the mid-water column is enhanced with EBS Technology\u003cspan class=\"s1\"\u003eTM\u003c\/span\u003e, which emits the actual biological sounds of baitfish. The VOYAGER 15 is also great for casting and retrieving when depth control to the 10- to the 15-foot zone is critical. The Voyager 15 uses premium components that make this lure a must-have \"Fish Catching Machine\" in your predator-hunting arsenal. Built with 2mm wire-through construction.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569276272812,"sku":"LURE-848927070511","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":47569276305580,"sku":"LURE-848927070535","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569276338348,"sku":"LURE-848927070634","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":47569276371116,"sku":"LURE-848927070658","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569276403884,"sku":"LURE-848927070696","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569276436652,"sku":"LURE-848927070719","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569276469420,"sku":"LURE-848927070726","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569276502188,"sku":"LURE-848927070863","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":47569276534956,"sku":"LURE-848927070870","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569276567724,"sku":"LURE-848927070887","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569276600492,"sku":"LURE-848927070894","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569276633260,"sku":"LURE-848927070900","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569276666028,"sku":"LURE-848927070955","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7051profile_HOOKS.png?v=1791164277"},{"product_id":"pounder","title":"Pounder","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe jointed \u003cstrong\u003ePounder\u003c\/strong\u003e is a premium predator crankbait designed to target musky, pike, tiger musky, striped bass, and other hard fighting game fish. Built to be cast and retrieved around structure, cover, rock, timber, and weed edges, the Pounder delivers an irresistible combination of vibration, wobble, and fish triggering action that consistently produces strikes from trophy class predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eIts jointed body design creates a highly realistic swimming motion while generating additional thump and water displacement that predators can easily detect. The result is a lure that stands out in a variety of conditions, whether worked through shallow cover or along deeper structure. One of the Pounder’s most effective features is its carefully tuned rate of rise. During pauses, the lure slowly floats back toward the surface, creating a vulnerable baitfish appearance that often triggers strikes from following fish. Enhanced by Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, the Pounder emits natural baitfish sounds that help attract predators from greater distances and keep them engaged throughout the retrieve. Built with extra heavy duty line through construction, the Pounder is designed to withstand the punishment of the biggest predators in the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri;\"\u003ePRO TIP: Retrieve the Pounder so it occasionally contacts rocks, timber, or the tops of submerged weeds. After deflecting off cover, pause briefly and allow the lure to float back naturally. Many of the biggest musky and pike strikes occur during the float back phase when the bait appears injured and vulnerable\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.9 mph up to 3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.05oz. \/ 86.45g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.81\" \/ 17.30cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ 2\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YpKXuz0ImO4?si=0Ft8YtKr51SIwLKl\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Whitefish \/ Herring Sound","offer_id":47569277026476,"sku":"LURE-848927072539","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Crappie \/ Panfish Sound","offer_id":47569277059244,"sku":"LURE-848927072386","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569277092012,"sku":"LURE-848927072515","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Walleye \/ Perch Sound","offer_id":47569277124780,"sku":"LURE-848927072522","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569277157548,"sku":"LURE-848927072638","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":47569277190316,"sku":"LURE-848927072652","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569277223084,"sku":"LURE-848927072690","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569277255852,"sku":"LURE-848927072713","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569277288620,"sku":"LURE-848927072720","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569277321388,"sku":"LURE-848927072867","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":47569277354156,"sku":"LURE-848927072874","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569277386924,"sku":"LURE-848927072881","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569277419692,"sku":"LURE-848927072898","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569277452460,"sku":"LURE-848927072904","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":47569277485228,"sku":"LURE-848927072928","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569277517996,"sku":"LURE-848927072959","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":47569277550764,"sku":"LURE-848927072973","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569277583532,"sku":"LURE-848927072171","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569277616300,"sku":"LURE-848927012658","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7252profile_HOOKS.png?v=1791164277"},{"product_id":"voyager-deep","title":"Voyager Deep","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eVoyager Deep \u003c\/strong\u003eSaltwater was engineered to reach the depths where some of the ocean’s most sought after predators live and feed. Designed to consistently operate in the 30 foot depth range, the Voyager 30 is an ideal choice for targeting tuna, kingfish, striped bass, red drum, cobia, amberjack, and a wide variety of offshore and nearshore gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOnce at depth, the Voyager 30 delivers a powerful baitfish imitating swimming action that remains stable and effective across a wide range of trolling speeds. Whether slow trolled along structure or pulled at higher speeds through open water, the lure maintains its natural movement and fish-attracting performance. Its realistic action closely imitates common forage species such as ballyhoo, croaker, mullet, and other baitfish that saltwater predators rely on for food.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 30 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to create a realistic multi sensory presentation. By combining authentic sound with lifelike swimming action, the Voyager 30 helps predators locate the lure from greater distances and commit more aggressively than traditional trolling lures. Built for the demands of saltwater fishing, the Voyager 30 features rugged 2 mm wire through construction and premium components designed to withstand the punishment of powerful gamefish and harsh offshore conditions. When targeting deep water predators, the Voyager 30 is a true fish catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 30 excels when trolled along reefs, ledges, channel edges, offshore structure, and bait concentrations where predators hold deep. Vary your trolling speed occasionally to create subtle action changes that trigger reaction strikes. The lure’s ability to maintain a natural swimming action across a broad speed range makes it especially effective when searching for active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 30'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Deep Diver\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 8 mph up to 11.5 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.8oz. \/ 79.38g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.3\" \/ 16.oocm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Dorado","offer_id":47569277943980,"sku":"LURE-848927082262","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":47569277976748,"sku":"LURE-848927082071","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Green Mackerel","offer_id":47569278009516,"sku":"LURE-848927082101","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":47569278042284,"sku":"LURE-848927082118","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":47569278075052,"sku":"LURE-848927082125","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":47569278107820,"sku":"LURE-848927082187","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":47569278140588,"sku":"LURE-848927082224","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":47569278173356,"sku":"LURE-848927082248","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Tuna Glow","offer_id":47569278206124,"sku":"LURE-848927082279","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":47569278238892,"sku":"LURE-848927082309","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":47569278271660,"sku":"LURE-848927082972","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Hot Head","offer_id":47569278304428,"sku":"LURE-848927082217","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/8226profile.png?v=1791164277"},{"product_id":"striker","title":"Striker","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eStriker\u003c\/strong\u003e is built to tangle with trophy tiger musky, northern pike, and other aggressive predators. Designed to deliver a wide, powerful side to side wobble, the Striker creates an irresistible swimming action that consistently triggers reaction strikes from apex predators. Its unique body design produces exceptional movement and water displacement, making it one of the most effective predator lures in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eVersatility is one of the Striker’s greatest strengths. It can be cast around weeds, timber, rock structure, and shoreline cover, while also performing exceptionally well when trolled through open water. The lure’s responsive design allows anglers to easily customize its action. On a steady retrieve, the Striker produces a natural swimming motion, while aggressive rod twitches create an increasingly wider side to side glide that imitates a wounded baitfish attempting to escape. Built to withstand the punishment of hard fighting predators, the Striker features a rugged 2 mm line through construction for maximum strength and durability. Whether cast or trolled, the Striker delivers the action, versatility, and reliability serious predator anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Use a combination of steady retrieves and aggressive rod twitches to unlock the Striker’s full potential. The harder the twitch, the wider the lure’s side to side movement becomes. Around weed edges, points, and structure, pause briefly after a hard twitch to imitate an injured baitfish and trigger reaction strikes from following predators\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling Speeds:\u003c\/strong\u003e 2.9 mph up to 3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.26oz. \/ 92.42g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.8\" \/ 17.27cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BR X2 2\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"148\" width=\"135\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tj6xhflTdos?si=XsqzytmRgP7UfgcF\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Perch \/ Perch Sound","offer_id":47569279647916,"sku":"LURE-848927075028","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":47569279680684,"sku":"LURE-848927075059","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569279713452,"sku":"LURE-848927075011","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569279746220,"sku":"LURE-848927075233","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":47569279778988,"sku":"LURE-848927075318","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Crappie \/ Panfish Sound","offer_id":47569279811756,"sku":"LURE-848927075387","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569279844524,"sku":"LURE-848927075516","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Walleye \/ Perch Sound","offer_id":47569279877292,"sku":"LURE-848927075523","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Whitefish \/ Herring Sound","offer_id":47569279910060,"sku":"LURE-848927075530","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569279942828,"sku":"LURE-848927075639","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569279975596,"sku":"LURE-848927075691","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569280008364,"sku":"LURE-848927075721","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger \/ Shad Sound","offer_id":47569280041132,"sku":"LURE-848927075738","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569280073900,"sku":"LURE-848927075868","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":47569280106668,"sku":"LURE-848927075875","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569280139436,"sku":"LURE-848927075882","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569280172204,"sku":"LURE-848927075899","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569280204972,"sku":"LURE-848927075905","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":47569280237740,"sku":"LURE-848927075929","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569280270508,"sku":"LURE-848927075950","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7547profile_HOOKS.png?v=1791164278"},{"product_id":"squeaky-pete","title":"Squeaky Pete","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eSqueaky Pete\u003c\/span\u003e\u003c\/strong\u003e is one of the most versatile predator lures ever designed for trophy musky, pike, striped bass, and other hard fighting game fish. Built to excel whether trolling, casting, cranking, or twitching, the Squeaky Pete delivers a powerful side to side wobble and natural hunting action that consistently triggers aggressive strikes from apex predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRepresenting a major advancement over traditional flat-sided trolling baits, the Squeaky Pete offers exceptional consistency, durability, and fish catching performance. Its precisely tuned wander and wobble create an enticing presentation that excels in both open-water trolling situations and around structure where predators frequently ambush prey. The lure’s natural movement allows it to cover water efficiently while maintaining a realistic baitfish profile that fish find difficult to ignore. Designed with serious anglers and professional guides in mind, the Squeaky Pete features heavy duty hardware, premium hooks, and a rugged lip capable of withstanding repeated contact with rocks, timber, and other cover. Whether targeting suspended fish or working productive structure, the Squeaky Pete delivers the durability, action, and reliability required by top musky and pike guides throughout the season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Squeaky Pete excels when trolling structure-rich areas where fish are using breaklines, points, and submerged cover as ambush locations. Occasionally vary your trolling speed to enhance the lure’s natural wander and trigger reaction strikes. When casting, incorporate pauses and twitches to take advantage of its side-to-side wobble and hunting action.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Trolling\/Crankbait\/Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-7'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2 mph - 4 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.08oz. \/ 87.33g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 9.2\" \/ 23.37cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qirqd-OkMNk?si=I5C_C3PLJnR0Bz-h\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":47569278959788,"sku":"LURE-848927050315","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569278992556,"sku":"LURE-848927050247","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":47569279025324,"sku":"LURE-848927050056","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":47569279058092,"sku":"LURE-848927050025","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569279090860,"sku":"LURE-848927050001","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569279123628,"sku":"LURE-848927050957","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569279156396,"sku":"LURE-848927050513","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":47569279189164,"sku":"LURE-848927050537","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569279221932,"sku":"LURE-848927050636","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569279254700,"sku":"LURE-848927050698","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569279287468,"sku":"LURE-848927050711","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569279320236,"sku":"LURE-848927050728","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569279353004,"sku":"LURE-848927050865","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569279385772,"sku":"LURE-848927050889","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569279418540,"sku":"LURE-848927050896","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569279451308,"sku":"LURE-848927050902","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":47569279484076,"sku":"LURE-848927050971","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569279516844,"sku":"LURE-848927050995","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569279549612,"sku":"LURE-848927050179","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":47569279582380,"sku":"LURE-848927012597","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569279615148,"sku":"LURE-848927012580","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5099profileHOOKS.png?v=1791164277"},{"product_id":"pro-ripper-sw","title":"Pro Ripper SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e \u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ePRO RIPPER\u003c\/span\u003e\u003c\/strong\u003e Saltwater redefines the lipless crankbait category by combining aggressive vibration, balanced action, and Livingston’s proven EBS™ Baitfish Sound Technology. Emitting the actual biological sounds of saltwater forage species, the PRO RIPPER creates a powerful multi sensory presentation that attracts predators from greater distances and triggers violent reaction strikes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned with a precision balanced body profile, the PRO RIPPER produces intense vibration during the retrieve while maintaining a unique, erratic falling action that closely imitates distressed baitfish. Its combination of flash, vibration, sound, and unpredictable movement makes it highly effective around grass flats, oyster bars, jetties, channels, bait schools, and coastal structure. Whether retrieved steadily, burned through feeding fish, or worked with an aggressive rip and fall presentation, the PRO RIPPER consistently provokes strikes from redfish, speckled trout, snook, striped bass, jack crevalle, bluefish, and other saltwater predators. When ripped aggressively and allowed to fall naturally, the EBS™ technology continues working, creating a realistic baitfish presentation that predators find difficult to ignore. The result is a highly effective saltwater search bait capable of covering water quickly while triggering strikes from both active and neutral fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Use a rip and fall retrieve around grass flats, oyster bars, channel edges, jetties, and bait schools to maximize the PRO RIPPER’s vibration and erratic falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting EBS™ baitfish sounds. Vary your retrieve speed and occasionally pause to imitate a wounded baitfish and trigger reaction strikes from redfish, trout, snook, striped bass, and other coastal predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.68\" \/ 6.81cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC PS, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Black Back Chrome Shad","offer_id":47569281188012,"sku":"LURE-848927020059","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":47569281220780,"sku":"LURE-848927020073","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":47569281253548,"sku":"LURE-848927020257","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569281286316,"sku":"LURE-848927020332","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":47569281319084,"sku":"LURE-848927020677","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":47569281351852,"sku":"LURE-848927020738","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Black Zombie","offer_id":47569281384620,"sku":"LURE-848927020936","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Bone Cracker","offer_id":47569281417388,"sku":"LURE-848927020943","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Bubble Gum","offer_id":47569281450156,"sku":"LURE-848927020950","price":12.99,"currency_code":"USD","in_stock":true},{"title":"GC777","offer_id":47569281482924,"sku":"LURE-848927020967","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Red White and True","offer_id":47569281515692,"sku":"LURE-848927020974","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chicken Zombie","offer_id":47569281548460,"sku":"LURE-848927020981","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0105_Black_Back_Chrome.png?v=1791164277"},{"product_id":"howeller-dmc-jr","title":"Howeller DMC Jr.","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3IySIj9oPpQ?si=niwSIiHViS-szKTW\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eHoweller DMC Jr.\u003c\/strong\u003e is a downsi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ezed version of the championship \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ewinning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 9' to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.58g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"135\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":47569282236588,"sku":"LURE-848927065111","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":47569282269356,"sku":"LURE-848927065197","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pro Green","offer_id":47569282302124,"sku":"LURE-848927065265","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569282334892,"sku":"LURE-848927065333","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569282367660,"sku":"LURE-848927065357","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569282400428,"sku":"LURE-848927065432","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569282433196,"sku":"LURE-848927065494","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Blue Gill","offer_id":47569282465964,"sku":"LURE-848927065579","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569282498732,"sku":"LURE-848927065036","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569282531500,"sku":"LURE-848927065128","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":47569282564268,"sku":"LURE-848927065135","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569282597036,"sku":"LURE-848927065500","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569282629804,"sku":"LURE-848927065449","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/13719AYU.png?v=1791164279"},{"product_id":"howeller-dmc-plus-1","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .68oz. \/ 19.28g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e: 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Splatter Back Pearl","offer_id":47569282826412,"sku":"LURE-848927010067","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":47569282859180,"sku":"LURE-848927010029","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Shad","offer_id":47569282891948,"sku":"LURE-848927010036","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569282924716,"sku":"LURE-848927010081","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":47569282957484,"sku":"LURE-848927010111","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":47569282990252,"sku":"LURE-848927010142","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569283023020,"sku":"LURE-848927010203","price":20.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":47569283055788,"sku":"LURE-848927010333","price":20.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569283088556,"sku":"LURE-848927010357","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569283121324,"sku":"LURE-848927010371","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569283154092,"sku":"LURE-848927010432","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569283186860,"sku":"LURE-848927010449","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569283219628,"sku":"LURE-848927010494","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569283252396,"sku":"LURE-848927010500","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Sparkle","offer_id":47569283285164,"sku":"LURE-848927010548","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":47569283317932,"sku":"LURE-848927010579","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":47569283350700,"sku":"LURE-848927010685","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569283383468,"sku":"LURE-848927010692","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0906_Splatter_Back_Pearl.png?v=1791164281"},{"product_id":"pro-ripper-magnum","title":"Pro Ripper Magnum","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned for walleye, bass, and pike, the \u003cstrong\u003ePRO RIPPER MAGNUM\u003c\/strong\u003e\u003cb\u003e \u003c\/b\u003eis helping redefine the lipless crankbait category by combining aggressive action with the undeniable draw of Livingston’s EBS Baitfish Sound Technology™.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe Pro Ripper Magnum emits the actual biological sounds of baitfish in an 8-second cycle 4 seconds on, 4 seconds off effectively calling fish in from three times the distance of traditional lures. Rip this 1 ounce bait aggressively and let it fall while EBS Technology™ goes to work, triggering reaction strikes from predator fish that can’t resist the combination of sound, vibration, and action.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSteve Herbeck Pro Tip: “When targeting big suspended predators, don’t be afraid to fish the Pro Ripper Magnum slower than you think. Let the bait do the work. The large profile and tail movement create a natural presence that triggers follows into strikes.”\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSteve recommends:\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUsing it around deep structure, bait schools, and break lines. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eMixing steady retrieves with slow pulls and pauses. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003ePairing it with forward-facing sonar to track fish reactions. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUpsizing leaders and hardware when targeting giant lake trout, Walleye and Bass. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIn cold water conditions, a slower retrieve with long pauses often produces the biggest bites because the bait continues to move naturally even at low speeds.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight: \u003c\/strong\u003e1oz. \/ 28.35g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\/ 6.86cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC, #4 Front #6 Back\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"134\" width=\"122\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chaos \/ Cisco Sound","offer_id":47569283416236,"sku":"Lure-848927009290","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner \/ Perch Sound","offer_id":47569283449004,"sku":"Lure-848927009283","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569283481772,"sku":"Lure-848927009160","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Red Chrome \/ Minnow Sound","offer_id":47569283514540,"sku":"Lure-848927009184","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire and Ice \/ Perch Sound","offer_id":47569283547308,"sku":"Lure-848927009269","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Eye \/ Shad Sound","offer_id":47569283580076,"sku":"Lure-848927009276","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":47569283612844,"sku":"Lure-848927009566","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569283645612,"sku":"Lure-848927009573","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/14629profileHOOKS.png?v=1791164281"},{"product_id":"primetyme-cb-2-0","title":"Primetyme CB 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME CB 2.0\u003c\/strong\u003e features a thin circuit-board coffin bill engineered to create the erratic fleeing action of a distressed baitfish while diving in the productive 4 to 6 foot depth range. Designed to rapidly deflect off cover and hunt unpredictably during the retrieve, the CB 2.0 delivers aggressive reaction triggering action predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts unique bill design produces a hard thumping wobble combined with sudden directional changes that imitate injured forage and trigger strikes from pressured bass and other gamefish. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the PRIMETYME CB 2.0 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, vibration, sound attraction, and mid-depth performance makes the PRIMETYME CB 2.0 an extremely effective crankbait for targeting fish around rock, wood, grass lines, and offshore transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the PRIMETYME CB 2.0 around rock transitions, laydowns, dock corners, grass edges, and secondary points where bass are actively feeding in the 4 to 6 foot zone. The lure performs best when it makes contact with cover and suddenly deflects off structure, triggering aggressive reaction strikes. Mix in occasional pauses and retrieve-speed changes to enhance the bait’s erratic hunting action while the EBS Baitfish Sound Technology™ continues drawing fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz. \/ 15.85g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.60cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN X2 #4 X2\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Bluetreuse","offer_id":47569285709996,"sku":"LURE-848927038047","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569285742764,"sku":"LURE-848927038085","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":47569285775532,"sku":"LURE-848927038115","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569285808300,"sku":"LURE-848927038207","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":47569285841068,"sku":"LURE-848927038313","price":14.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":47569285873836,"sku":"LURE-848927038337","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569285906604,"sku":"LURE-848927038375","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bone Gizzard Shad","offer_id":47569285939372,"sku":"LURE-848927038405","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":47569285972140,"sku":"LURE-848927038436","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569286004908,"sku":"LURE-848927038443","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569286037676,"sku":"LURE-848927038498","price":14.99,"currency_code":"USD","in_stock":true},{"title":"River Hitch","offer_id":47569286070444,"sku":"LURE-848927038603","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3844_Yellow_Craw.png?v=1791164284"},{"product_id":"voyager-15-walleye","title":"Voyager 15 Walleye","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eVoyager 15\u003c\/span\u003e\u003c\/strong\u003e was engineered specifically for anglers targeting predators in the productive mid depth zone. Featuring a strong wobble, elongated minnow style profile, and quick diving lip, the Voyager 15 is designed to reach depths of up to 15 feet while maintaining a natural swimming action that closely imitates baitfish moving over weeds, rocks, and submerged structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eBuilt for both trolling and casting applications, the Voyager 15 excels when precise depth control in the 10 to 15 foot range is critical. Its realistic action and consistent tracking allow anglers to effectively cover water while presenting a lifelike target to walleye, pike, musky, striped bass, and other predatory species. At the core of the Voyager 15 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure from greater distances. The combination of natural swimming action, realistic sound, and premium components creates a powerful fish attracting system that consistently produces strikes. Whether trolling expansive flats or casting key structure, the Voyager 15 is a true fish catching machine built for serious predator anglers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 15 shines when trolled along weed edges, breaklines, and rocky structure where predators use the mid water column to ambush prey. Occasionally vary your trolling speed to enhance the lure’s action and trigger reaction strikes. When casting, allow the bait to reach its running depth before beginning a steady retrieve to maximize time in the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"131\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":47569286103212,"sku":"LURE-848927011743","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":47569286135980,"sku":"LURE-848927011750","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":47569286168748,"sku":"LURE-848927011767","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":47569286201516,"sku":"LURE-848927011774","price":18.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":47569286234284,"sku":"LURE-848927070016","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":47569286267052,"sku":"LURE-848927070023","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":47569286299820,"sku":"LURE-848927070030","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":47569286332588,"sku":"LURE-848927070047","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":47569286365356,"sku":"LURE-848927070054","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":47569286398124,"sku":"LURE-848927070061","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":47569286430892,"sku":"LURE-848927070078","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":47569286463660,"sku":"LURE-848927070085","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":47569286496428,"sku":"LURE-848927070092","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":47569286529196,"sku":"LURE-848927070115","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":47569286561964,"sku":"LURE-848927070122","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":47569286594732,"sku":"LURE-848927070139","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10610profile_HOOKS.png?v=1791164284"},{"product_id":"howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eCrankbait SQ Bill\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"147\" width=\"134\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Guntersville Craw","offer_id":47569286627500,"sku":"LURE-848927013433","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569286660268,"sku":"LURE-848927013501","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569286693036,"sku":"LURE-848927013440","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569286725804,"sku":"LURE-848927013020","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569286758572,"sku":"LURE-848927013037","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569286791340,"sku":"LURE-848927013129","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569286824108,"sku":"LURE-848927013235","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569286856876,"sku":"LURE-848927013334","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569286889644,"sku":"LURE-848927013358","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569286922412,"sku":"LURE-848927013372","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569286955180,"sku":"LURE-848927013549","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":47569286987948,"sku":"LURE-848927013686","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/1368profile.png?v=1791164285"},{"product_id":"primetyme-cb-2-1","title":"Primetyme CB 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME CB 2.0\u003c\/strong\u003e features a thin circuit-board coffin bill engineered to create the erratic fleeing action of a distressed baitfish while diving in the productive 4 to 6 foot depth range. Designed to rapidly deflect off cover and hunt unpredictably during the retrieve, the CB 2.0 delivers aggressive reaction triggering action predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts unique bill design produces a hard thumping wobble combined with sudden directional changes that imitate injured forage and trigger strikes from pressured bass and other gamefish. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the PRIMETYME CB 2.0 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, vibration, sound attraction, and mid-depth performance makes the PRIMETYME CB 2.0 an extremely effective crankbait for targeting fish around rock, wood, grass lines, and offshore transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the PRIMETYME CB 2.0 around rock transitions, laydowns, dock corners, grass edges, and secondary points where bass are actively feeding in the 4 to 6 foot zone. The lure performs best when it makes contact with cover and suddenly deflects off structure, triggering aggressive reaction strikes. Mix in occasional pauses and retrieve-speed changes to enhance the bait’s erratic hunting action while the EBS Baitfish Sound Technology™ continues drawing fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait Coffin Bill \u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz. \/ 15.87g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.60cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"117\" height=\"128\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":47569287282860,"sku":"LURE-848927012115","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569287315628,"sku":"LURE-848927012030","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":47569287348396,"sku":"LURE-848927012023","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569287381164,"sku":"LURE-848927012061","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569287413932,"sku":"LURE-848927012153","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Threadfin Shad","offer_id":47569287446700,"sku":"LURE-848927012238","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569287479468,"sku":"LURE-848927012337","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569287512236,"sku":"LURE-848927012351","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569287545004,"sku":"LURE-848927012375","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569287577772,"sku":"LURE-848927012436","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569287610540,"sku":"LURE-848927012443","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569287643308,"sku":"LURE-848927012498","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569287676076,"sku":"LURE-848927012504","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569287708844,"sku":"LURE-848927012542","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/1211profile.png?v=1791164286"},{"product_id":"primetyme-sq-2-1","title":"Primetyme SQ 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME SQUARE 2.0\u003c\/strong\u003e combines the aggressive action of a mid range erratic running baitfish with Livingston’s proven EBS Baitfish Sound Technology™. Featuring a thin circuit board square bill, the lure is engineered to create a highly erratic hunting action that causes the bait to dart unpredictably during the retrieve, triggering aggressive reaction strikes from predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to aggressively deflect off shallow and mid depth cover, the PRIMETYME SQUARE 2.0 excels around wood, rock, docks, grass edges, and other high percentage strike zones where bass ambush prey. Combined with Livingston’s EBS Technology™, which emits real biological baitfish sounds, the lure helps draw fish in from three times the distance of traditional crankbaits. The deadly combination of hunting action, vibration, rapid deflection, and lifelike sound makes the PRIMETYME SQUARE 2.0 a highly effective crankbait for targeting pressured bass and other predator fish in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ehe PRIMETYME SQUARE 2.0 is most effective when it constantly makes contact with cover. Target shallow wood, rock, grass lines, and transition areas, allowing the bait to deflect and break into its erratic hunting action naturally. Vary your retrieve speed throughout the cast and occasionally pause the lure after deflection to trigger reaction strikes from fish following the bait\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e: 4\"\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver \/ Floating \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz. \/ 15.88g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"130\" height=\"142\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Okie Craw","offer_id":47569288167596,"sku":"LURE-848927011491","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569288200364,"sku":"LURE-848927011439","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569288233132,"sku":"LURE-848927011446","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":47569288265900,"sku":"LURE-848927011507","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569288298668,"sku":"LURE-848927011699","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569288331436,"sku":"LURE-848927011057","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569288364204,"sku":"LURE-848927011064","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":47569288396972,"sku":"LURE-848927011156","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569288429740,"sku":"LURE-848927011330","price":21.99,"currency_code":"USD","in_stock":false},{"title":"True Bream","offer_id":47569288462508,"sku":"LURE-848927011354","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569288495276,"sku":"LURE-848927011378","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569288528044,"sku":"LURE-848927011545","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":47569288560812,"sku":"LURE-848927011576","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Tiger Spots","offer_id":47569288593580,"sku":"LURE-848927011682","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569288626348,"sku":"LURE-848927011033","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3749_Okie_Craw.png?v=1791164288"},{"product_id":"school-master","title":"School Master","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W40GnlEzWsU?si=9CKu2yBs2y8r-SYb\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe name says it all. The \u003cstrong\u003eSchool Master \u003c\/strong\u003ewas specifically designed to target feeding and schooling fish. Cast it into the middle of a bait school and simply engage the reel to let its unique darting, falling, and fluttering action do the work. Designed to imitate an injured or dying shad, the School Master creates an irresistible presentation that triggers aggressive reaction strikes from predators feeding on baitfish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eVersatile and easy to fish, the School Master can be worked like a jerkbait at virtually any depth in the water column. Its true advantage, however, comes from Livingston Lures exclusive EBS Technology™, which emits natural baitfish sounds that help call fish from beyond their visual range. The combination of sound, flash, and fluttering action allows the School Master to attract fish from greater distances and keep them engaged longer than traditional lures. When fish are chasing bait and feeding aggressively, the School Master is the perfect tool to capitalize on the action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen you locate schooling fish, cast the School Master beyond the activity and retrieve it through the school with occasional pauses. Many strikes occur as the lure flutters downward, mimicking a wounded baitfish falling away from the school. The combination of EBS™ baitfish sounds and erratic fluttering action helps draw fish into the strike zone and trigger competitive feeding responses.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .76oz. \/ 21.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4\" \/ 10.16cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":47569289150636,"sku":"LURE-848927025023","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569289183404,"sku":"LURE-848927025054","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Chrome Shad","offer_id":47569289216172,"sku":"LURE-848927025078","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Purple C Shad","offer_id":47569289248940,"sku":"LURE-848927025221","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Gold Shad","offer_id":47569289281708,"sku":"LURE-848927025726","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10002_Beauty_Shad.png?v=1791164288"},{"product_id":"voyager-15-sw","title":"Voyager 15 SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eVoyager 15 Saltwater\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003ewas engineered for anglers targeting powerful game fish with mid depth, high speed trolling presentations. Featuring a strong wobble, elongated minnow style body, and quick diving lip, the Voyager 15 is designed to reach depths of up to 15 feet while maintaining a natural swimming action that closely imitates fleeing baitfish. It is an ideal choice for targeting tuna, kingfish, redfish, black drum, snook, striped bass, and other saltwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 15 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of common saltwater forage species such as croaker, mullet, mackerel, and bunker, creating a realistic multi sensory presentation that helps predators locate the bait from greater distances. Combined with its aggressive wobble and natural swimming motion, the Voyager 15 becomes an exceptionally effective fish-attracting tool in both clear and stained water conditions. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIn addition to trolling, the Voyager 15 performs exceptionally well when casting and retrieving around structure, channels, jetties, and bait schools where precise depth control in the 10 to 15 foot range is critical. Built with rugged 2 mm wire through construction and premium saltwater-grade hooks, the Voyager 15 is designed to handle the toughest saltwater predators while delivering consistent fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 15 excels when trolled along bait schools, channel edges, reefs, and offshore structure. Match your trolling speed to local forage activity and occasionally make subtle speed changes to trigger reaction strikes. When casting, allow the lure to reach its running depth before beginning a steady retrieve to maximize time in the strike zone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Mackerel","offer_id":47569289314476,"sku":"LURE-848927081104","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Blue Mackerel","offer_id":47569289347244,"sku":"LURE-848927081111","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":47569289380012,"sku":"LURE-848927081074","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":47569289412780,"sku":"LURE-848927081050","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":47569289445548,"sku":"LURE-848927081128","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":47569289478316,"sku":"LURE-848927081180","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":47569289511084,"sku":"LURE-848927081197","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":47569289543852,"sku":"LURE-848927081227","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":47569289576620,"sku":"LURE-848927081241","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":47569289609388,"sku":"LURE-848927081265","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":47569289642156,"sku":"LURE-848927081302","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Hot Head","offer_id":47569289674924,"sku":"LURE-848927081210","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/8110profile.png?v=1791164289"},{"product_id":"interceptor","title":"Interceptor","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eEngineered to reach deep water quickly while producing a powerful hard vibrating swimming action, the \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eInterceptor\u003c\/span\u003e\u003c\/strong\u003e is the ultimate tool for targeting trophy pike, musky, walleye, striped bass, and other apex predators holding on offshore structure. Designed to operate in the productive 18 to 20 foot depth range, the Interceptor excels around ledges, breaklines, humps, rock piles, and deep water feeding areas where the largest predators often reside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOnce it reaches its target depth, the Interceptor delivers a wicked side to side wobble and powerful vibration that predators can detect from considerable distances. Its stable design allows it to maintain perfect tracking even at high trolling speeds and while crossing sharp structural transitions. At the core of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure and commit to strikes. Built with rugged 2 mm wire-through construction, the Interceptor is designed to withstand the abuse of trophy-class fish while delivering exceptional depth control, durability, and fish attracting power. When targeting deep-water predators, the Interceptor is a proven fish catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Interceptor is at its best when trolled along deep breaklines, submerged humps, and offshore structure. Maintain bottom contact whenever possible and occasionally vary your trolling speed to trigger reaction strikes. Many of the biggest fish strike immediately after the lure changes speed, contacts structure, or deflects off bottom cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 18' to 20'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.8 mph up to 3.9 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .94oz. \/ 26.25g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.3\" \/ 10.92cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ #1 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"138\" width=\"126\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Tiger \/ Minnow Sound","offer_id":47569289707692,"sku":"LURE-848927078173","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":47569289740460,"sku":"LURE-848927078166","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":47569289773228,"sku":"LURE-848927078159","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":47569289805996,"sku":"LURE-848927078142","price":18.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":47569289838764,"sku":"LURE-848927078012","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":47569289871532,"sku":"LURE-848927078029","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":47569289904300,"sku":"LURE-848927078036","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":47569289937068,"sku":"LURE-848927078043","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":47569289969836,"sku":"LURE-848927078050","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":47569290002604,"sku":"LURE-848927078067","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":47569290035372,"sku":"LURE-848927078074","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":47569290068140,"sku":"LURE-848927078081","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":47569290100908,"sku":"LURE-848927078098","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":47569290133676,"sku":"LURE-848927078111","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":47569290166444,"sku":"LURE-848927078128","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":47569290199212,"sku":"LURE-848927078135","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Speckled Trout \/ Original Sound","offer_id":47569290231980,"sku":"LURE-848927078326","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead \/ Shad Sound","offer_id":47569290264748,"sku":"LURE-848927078371","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":47569290297516,"sku":"LURE-848927078531","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle \/ Shad Sound","offer_id":47569290330284,"sku":"LURE-848927078548","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Hot Mustard \/ Perch Sound","offer_id":47569290363052,"sku":"LURE-848927078586","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569290395820,"sku":"LURE-848927078630","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":47569290428588,"sku":"LURE-848927078654","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569290461356,"sku":"LURE-848927078692","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569290494124,"sku":"LURE-848927078715","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569290526892,"sku":"LURE-848927078869","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black And Orange \/ Perch Sound","offer_id":47569290559660,"sku":"LURE-848927078876","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569290592428,"sku":"LURE-848927078883","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569290625196,"sku":"LURE-848927078890","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569290657964,"sku":"LURE-848927078906","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Shimmering Shad \/ Shad Sound","offer_id":47569290690732,"sku":"LURE-848927078975","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7816profile_HOOKS.png?v=1791164290"},{"product_id":"pro-ripper-magnum-1","title":"Pro Ripper Magnum","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned for walleye, bass, and pike, the \u003cstrong\u003ePRO RIPPER MAGNUM \u003c\/strong\u003eis helping redefine the lipless crankbait category by combining aggressive action with the undeniable draw of Livingston’s EBS Baitfish Sound Technology™.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe Pro Ripper Magnum emits the actual biological sounds of baitfish in an 8-second cycle 4 seconds on, 4 seconds off effectively calling fish in from three times the distance of traditional lures. Rip this 1 ounce bait aggressively and let it fall while EBS Technology™ goes to work, triggering reaction strikes from predator fish that can’t resist the combination of sound, vibration, and action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eSteve Herbeck Pro Tip: “When targeting big suspended predators, don’t be afraid to fish the Pro Ripper Magnum slower than you think. Let the bait do the work. The large profile and tail movement create a natural presence that triggers follows into strikes.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSteve recommends:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUsing it around deep structure, bait schools, and break lines. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eMixing steady retrieves with slow pulls and pauses. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003ePairing it with forward-facing sonar to track fish reactions. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUpsizing leaders and hardware when targeting giant lake trout, Walleye and Bass. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eIn cold water conditions, a slower retrieve with long pauses often produces the biggest bites because the bait continues to move naturally even at low speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e1oz. \/ 28.35g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\" \/ 6.86cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC, #4 Front #6 Back\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"134\" width=\"123\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569291575468,"sku":"Lure-848927009795","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":47569291608236,"sku":"Lure-848927009771","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569291641004,"sku":"Lure-848927009801","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":47569291673772,"sku":"Lure-848927009757","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":47569291706540,"sku":"Lure-848927009740","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569291739308,"sku":"Lure-848927009764","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black","offer_id":47569291772076,"sku":"Lure-848927009788","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/14403profileHooks.png?v=1791164293"},{"product_id":"howeller-dmc-sq-1","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":47569295540396,"sku":"LURE-848927084501","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569295573164,"sku":"LURE-848927084433","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569295605932,"sku":"LURE-848927084037","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":47569295638700,"sku":"LURE-848927084112","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569295671468,"sku":"LURE-848927084129","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569295704236,"sku":"LURE-848927084334","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569295737004,"sku":"LURE-848927084358","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569295769772,"sku":"LURE-848927084372","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10343GuntersvilleCraw.png?v=1791164302"},{"product_id":"dirty-dancer-7","title":"Dirty Dancer 7\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDirty Dancer\u003c\/span\u003e\u003c\/strong\u003e delivers one of the most aggressive actions and vibration profiles a tiger musky will ever encounter. Designed specifically for tiger musky, pike, and true musky, this unique lure features a dished-out nose and extended jointed body that work together to create a powerful combination of vibration, shimmy, and erratic movement. The result is a highly visible and highly detectable presentation that predators find difficult to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEvery movement of the Dirty Dancer is designed to imitate a distressed baitfish struggling to escape. Its aggressive hunting action and unpredictable body roll create reaction-strike opportunities throughout the retrieve, making it an excellent choice for targeting active and neutral fish alike. Whether cast around shallow cover, worked along shorelines, or trolled through open water, the Dirty Dancer consistently produces fish-triggering action. Built for versatility and year round performance, the Dirty Dancer excels in a wide variety of conditions and presentations. From shallow weed flats to open-water trolling passes, it delivers the vibration, flash, and erratic movement needed to attract and trigger trophy tiger musky, pike, and musky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Dirty Dancer is at its best when retrieved with occasional speed changes and directional adjustments. Around shallow cover and weed edges, mix steady retrieves with brief pauses to accentuate the lure’s erratic shimmy and vibration. When trolling, experiment with speed changes to enhance its hunting action and trigger reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.3oz. \/ 65.20g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC BZ, 5\/O-3\/0\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JfJi5_eehoc?si=jFv91LT5ATcIE76o\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Orange Tiger","offer_id":47569297309868,"sku":"LURE-848927052715","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569297342636,"sku":"LURE-848927052692","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver","offer_id":47569297375404,"sku":"LURE-848927052890","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Sucker","offer_id":47569297408172,"sku":"LURE-848927052517","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike","offer_id":47569297440940,"sku":"LURE-848927052883","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":47569297473708,"sku":"LURE-848927052869","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Cisco","offer_id":47569297506476,"sku":"LURE-848927052722","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish","offer_id":47569297539244,"sku":"LURE-848927052531","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5271OrangeTiger.png?v=1791164565"},{"product_id":"dive-master-14","title":"Dive Master 14","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eDive Master 14\u003c\/strong\u003e is engineered to reach\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e and maintain the productive 14 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003efoot depth range where many trophy fish spend their time feeding. Designed with a wide, aggressive wobble, the Dive Master 14 delivers\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e exceptional vibration and fish \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eattracting action while efficiently deflecting off cover to reduce hang-ups and keep the bait in the strike zone longer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the Dive Master 14 is Livingston’s proven EBS Technology™, which emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The lure also features illuminated eyes that fade in and out naturally during the retrieve, creating an additional visual trigger that mimics the appearance of living prey. The combination of sound, flash, and erratic deflection makes the Dive Master 14 an effective tool for targeting bass, walleye, and other predatory species holding on deep structure, ledges, points, and cover. When fish are positioned deeper in the water column, the Dive Master 14 delivers the depth, action, and attraction needed to trigger more strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eLAKER HOWELL PRO TIP \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eMake long casts and allow the Dive Master 14 to reach its maximum depth before beginning a steady retrieve. Focus on contacting rock, timber, shell beds, and other hard cover. Many strikes occur immediately after the bait deflects off structure while the EBS™ baitfish sounds and illuminated eyes continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 14' \u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .99oz. \/ 28.07g \u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3\" \/ 7.62cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles, Illumination\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"146\" width=\"134\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":47569297572012,"sku":"LURE-848927003502","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":47569297604780,"sku":"LURE-848927003137","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":47569297637548,"sku":"LURE-848927003014","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Candy Shad","offer_id":47569297670316,"sku":"LURE-848927003106","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569297703084,"sku":"LURE-848927003120","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Purple C Shad","offer_id":47569297735852,"sku":"LURE-848927003229","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Real Shad","offer_id":47569297768620,"sku":"LURE-848927003250","price":12.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":47569297801388,"sku":"LURE-848927003335","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":47569297834156,"sku":"LURE-848927003366","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569297866924,"sku":"LURE-848927003540","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":47569297899692,"sku":"LURE-848927003670","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/0312profileHooks.png?v=1791164565"},{"product_id":"bull-nose","title":"Bull Nose","description":"\u003cp class=\"p1\"\u003eThe BULL NOSE's shallow-running action is deadly for largemouth or smallmouth bass, walleye, and many other species. Depending upon the speed of retrieve, the Bull Nose will run subsurface (1 to 2 feet). With its lifelike baitfish profile and erratic action combined with EBS TechnologyTM, the lure perfectly mimics the natural sound and swim action of the forage that all freshwater predators feed on.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Subsurface\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.76\" \/ 7.01cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2.01\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"122\" width=\"112\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Black Back Chrome Shad","offer_id":47569303666860,"sku":"LURE-848927096054","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":47569303699628,"sku":"LURE-848927096139","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569303732396,"sku":"LURE-848927096207","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse blue Shiner","offer_id":47569303765164,"sku":"LURE-848927096290","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569303797932,"sku":"LURE-848927096337","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569303830700,"sku":"LURE-848927096351","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569303863468,"sku":"LURE-848927096436","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569303896236,"sku":"LURE-848927096498","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569303929004,"sku":"LURE-848927096696","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":47569303961772,"sku":"LURE-848927096863","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Midnight","offer_id":47569303994540,"sku":"LURE-848927096924","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10513_Chart_Sunrise_Shad.png?v=1791164566"},{"product_id":"dirty-dancer-10","title":"Dirty Dancer 10\"","description":"\u003cp class=\"p1\"\u003eThe DIRTY DANCER has the wildest action and vibration a tiger muskie will ever see. The Dirty Dancer's action starts with the dished-out nose and continues through the extended, jointed body, allowing it to vibrate and shimmy aggressively. This creates an erratic enticing action that is tailor made for tiger muskie, pike and true muskie.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCast the Dirty Dancer in shallow cover, shorelines or troll it over open water to create an action Tiger Muskie find irresistible. Regardless of the situation or seasonality the Dirty Dancer is made to put Tiger Muskies in the net.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.3mph - 2.9mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.7oz. \/ 76.54g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" \/ 25.4cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC BZ, 6\/o- 3\/0 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"131\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JfJi5_eehoc?si=jFv91LT5ATcIE76o\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Whitefish \/ Herring Sound","offer_id":47569300193452,"sku":"LURE-848927054535","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569300226220,"sku":"LURE-848927054511","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569300258988,"sku":"LURE-848927054696","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569300291756,"sku":"LURE-848927054719","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569300324524,"sku":"LURE-848927054726","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569300357292,"sku":"LURE-848927054863","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569300390060,"sku":"LURE-848927054887","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569300422828,"sku":"LURE-848927054894","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5453angleHOOKS.png?v=1791164566"},{"product_id":"school-master-1","title":"School Master","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe name says it all. The \u003cstrong\u003eSchool Master\u003c\/strong\u003e was specifically designed to target feeding and schooling fish. Cast it into the middle of a bait school and simply engage the reel to let its unique darting, falling, and fluttering action do the work. Designed to imitate an injured or dying shad, the School Master creates an irresistible presentation that triggers aggressive reaction strikes from predators feeding on baitfish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eVersatile and easy to fish, the School Master can be worked like a jerkbait at virtually any depth in the water column. Its true advantage, however, comes from Livingston Lures exclusive EBS Technology™, which emits natural baitfish sounds that help call fish from beyond their visual range. The combination of sound, flash, and fluttering action allows the School Master to attract fish from greater distances and keep them engaged longer than traditional lures. When fish are chasing bait and feeding aggressively, the School Master is the perfect tool to capitalize on the action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen you locate schooling fish, cast the School Master beyond the activity and retrieve it through the school with occasional pauses. Many strikes occur as the lure flutters downward, mimicking a wounded baitfish falling away from the school. The combination of EBS™ baitfish sounds and erratic fluttering action helps draw fish into the strike zone and trigger competitive feeding responses.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crank\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .76oz. \/ 21.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4\" \/ 10.16cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"136\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Real Shad","offer_id":47569301012652,"sku":"LURE-848927062257","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":47569301045420,"sku":"LURE-848927062028","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":47569301078188,"sku":"LURE-848927062059","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Chrome Shad","offer_id":47569301110956,"sku":"LURE-848927062073","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":47569301143724,"sku":"LURE-848927062141","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":47569301176492,"sku":"LURE-848927062424","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":47569301209260,"sku":"LURE-848927062509","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cisco","offer_id":47569301242028,"sku":"LURE-848927062721","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/10002BeautyShad.png?v=1791164566"},{"product_id":"shredder-53","title":"Shredder 53","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eSHREDDER 53\u003c\/strong\u003e was engineered by Team Livingston Pros to reach depths up to 6 feet while producing a tight, subtle vibration that makes it especially effective in cooler water conditions and during periods when fish are less aggressive. Its natural baitfish-imitating swim action creates a realistic presentation designed to trigger strikes from pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the SHREDDER 53 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional lures. The deadly combination of subtle vibration, realistic swimming action, and lifelike sound makes the SHREDDER 53 an extremely effective option for bass, walleye, and other freshwater gamefish in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe SHREDDER 53 performs exceptionally well in cooler water conditions when fish prefer a tighter wobble and more subtle vibration. Fish it with a steady retrieve around rock, grass edges, flats, points, and transition areas, occasionally pausing or lightly deflecting the lure off cover to trigger reaction strikes. The EBS Baitfish Sound Technology™ continues attracting fish even during slower retrieves, making it highly effective for pressured or less aggressive fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"118\" height=\"129\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":47569300455596,"sku":"LURE-848927056119","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569300488364,"sku":"LURE-848927056034","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":47569300521132,"sku":"LURE-848927056065","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":47569300553900,"sku":"LURE-848927056126","price":12.99,"currency_code":"USD","in_stock":false},{"title":"AYU","offer_id":47569300586668,"sku":"LURE-848927056195","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569300619436,"sku":"LURE-848927056331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":47569300652204,"sku":"LURE-848927056379","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":47569300684972,"sku":"LURE-848927056430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":47569300717740,"sku":"LURE-848927056492","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569300750508,"sku":"LURE-848927056508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569300783276,"sku":"LURE-848927056546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":47569300816044,"sku":"LURE-848927056560","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":47569300848812,"sku":"LURE-848927056577","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":47569300881580,"sku":"LURE-848927056690","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Goby","offer_id":47569300914348,"sku":"LURE-848927056980","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Chart","offer_id":47569300947116,"sku":"LURE-848927026822","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sweet Shad","offer_id":47569300979884,"sku":"LURE-848927026839","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5611profileHooks.png?v=1791164566"},{"product_id":"head-hunter-8","title":"Head Hunter 8\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eHead Hunter\u003c\/span\u003e\u003c\/strong\u003e is a revolutionary double jointed predator lure that combines the fish catching characteristics of three proven lure styles into one versatile presentation. Designed to target musky, northern pike, striped bass, walleye, and trophy bass, the Head Hunter delivers the natural swimming action of a swimbait, the hard thumping vibration and hunting action of a shallow running crankbait, and the unpredictable kick out and darting action of a glide bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts unique double jointed design creates an incredibly lifelike movement that can be fished effectively with a variety of retrieves. Slow roll it like a swimbait, burn it like a shallow running crankbait to depths of approximately 4 feet, or troll it to cover large expanses of water. The Head Hunter's slow sinking profile allows anglers to adapt their presentation to changing conditions and fish behavior throughout the day. At the heart of the Head Hunter is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances. Built with rugged 2 mm wire through construction, the Head Hunter is designed to withstand the abuse of the largest freshwater predators while delivering unmatched versatility and fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Head Hunter excels when retrieve speed is varied throughout the cast. Start with a steady retrieve, then occasionally speed up, pause, or add short rod sweeps to activate its swimbait, crankbait, and glide bait characteristics. Many strikes occur immediately after a sudden change in speed or direction when predators perceive the lure as vulnerable prey\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4' 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.99oz. \/ 84.77g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"122\" height=\"133\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/haTHuEh3fSU?si=RLewYY4nRLJOqOtd\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Perch \/ Perch Sound","offer_id":47569299538092,"sku":"LURE-848927094050","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":47569299570860,"sku":"LURE-848927094029","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569299603628,"sku":"LURE-848927094012","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad \/ Shad Sound","offer_id":47569299636396,"sku":"LURE-848927094395","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569299669164,"sku":"LURE-848927094517","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Herring Sound","offer_id":47569299701932,"sku":"LURE-848927094630","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569299734700,"sku":"LURE-848927094692","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569299767468,"sku":"LURE-848927094715","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569299800236,"sku":"LURE-848927094722","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569299833004,"sku":"LURE-848927094869","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569299865772,"sku":"LURE-848927094890","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569299898540,"sku":"LURE-848927094906","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569299931308,"sku":"LURE-848927094951","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569299964076,"sku":"LURE-848927012665","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":47569299996844,"sku":"LURE-848927012696","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569300029612,"sku":"LURE-848927094173","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm","offer_id":47569300062380,"sku":"LURE-848927094241","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice","offer_id":47569300095148,"sku":"LURE-848927094265","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner","offer_id":47569300127916,"sku":"LURE-848927094289","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos","offer_id":47569300160684,"sku":"LURE-848927094296","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/7190profileHOOKS_84add0ff-d061-495e-ac44-dfa7d3624931.png?v=1791164566"},{"product_id":"flatmaster-sq","title":"FlatMaster SQ","description":"\u003cp class=\"p1\"\u003eThe FLATMASTER SQ is a flat-sided bait designed by Team Livingston pros who wanted a bait with EBS Technology\u003cspan class=\"s1\"\u003eTM \u003c\/span\u003eand a tighter action (specifically for tough fishing conditions when the water is a little cooler). The FlatMaster casts impressively come through grass easily and deflects well off the cover to trigger big bites. Combine this with the output of the natural sounds of baitfish, and you significantly raise the effectiveness of this fish-catching design. The lure draws fish from double the distance of traditional lures.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .38oz. \/ 10.78g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.32\" \/ 5.89cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"111\" height=\"121\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Okie Craw","offer_id":47569301864620,"sku":"LURE-848927058496","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569301897388,"sku":"LURE-848927058434","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":47569301930156,"sku":"LURE-848927058502","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":47569301962924,"sku":"LURE-848927058427","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":47569301995692,"sku":"LURE-848927058038","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":47569302028460,"sku":"LURE-848927058113","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Blue Gizzard Shad","offer_id":47569302061228,"sku":"LURE-848927058182","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569302093996,"sku":"LURE-848927058205","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Herring","offer_id":47569302126764,"sku":"LURE-848927058700","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/5870BlueBackHerring.png?v=1791164567"},{"product_id":"rachel-suspending-8","title":"Rachel (Suspending) 8\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e Rachel \u003c\/span\u003e\u003c\/strong\u003eis an absolute must have for serious musky and pike anglers looking for a versatile lure that excels in a wide range of conditions. While highly effective when fished as a traditional crankbait, the Rachel truly shines when worked with a hybrid crank and jerk retrieve. This unique presentation combines the attraction of a crankbait with the erratic triggering action of a jerkbait, creating a deadly combination for trophy predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOne of the Rachel’s most effective features is its suspending behavior. When paused, the lure hangs naturally in the strike zone, giving following fish an opportunity to commit. Sharp twitches, jerks, and aggressive rips cause the Rachel to dart unpredictably from side to side, closely imitating a wounded baitfish attempting to escape. This erratic action often triggers reaction strikes from fish that would otherwise follow without committing. Whether fished around weed edges, rock structure, timber, or open water bait schools, the Rachel delivers year-round performance and versatility. Designed to excel in all seasons and conditions, it is a proven predator-catching tool capable of producing strikes from even the most pressured musky and pike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Rachel excels when fished with an aggressive crank-pause-jerk cadence around weed edges, rock bars, and suspended baitfish. After several turns of the reel, pause and let the bait suspend motionless before snapping it with a hard jerk. Many of the biggest musky and pike strikes occur during the pause or immediately after the lure darts erratically in a new direction. When fish are following but not committing, increase the length of your pauses and always finish with a wide figure eight at boatside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Suspending Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.3mph -3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Suspending \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.25oz. \/ 92.13g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"127\" width=\"116\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Lucky Charm \/ Cisco Sound","offer_id":47569302159532,"sku":"LURE-848927049241","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":47569302192300,"sku":"LURE-848927049319","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":47569302225068,"sku":"LURE-848927049005","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":47569302257836,"sku":"LURE-848927049029","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":47569302290604,"sku":"LURE-848927049050","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":47569302323372,"sku":"LURE-848927049517","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":47569302356140,"sku":"LURE-848927049531","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":47569302388908,"sku":"LURE-848927049630","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":47569302421676,"sku":"LURE-848927049692","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":47569302454444,"sku":"LURE-848927049715","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":47569302487212,"sku":"LURE-848927049722","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":47569302519980,"sku":"LURE-848927049869","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":47569302552748,"sku":"LURE-848927049883","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":47569302585516,"sku":"LURE-848927049890","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":47569302618284,"sku":"LURE-848927049906","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":47569302651052,"sku":"LURE-848927049951","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":47569302683820,"sku":"LURE-848927049975","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":47569302716588,"sku":"LURE-848927049999","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":47569302749356,"sku":"LURE-848927012573","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":47569302782124,"sku":"LURE-848927012566","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":47569302814892,"sku":"LURE-848927049173","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/4924profileHOOKS.png?v=1791164566"},{"product_id":"flatmaster","title":"FlatMaster","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eFLATMASTER\u003c\/strong\u003e is a flat-sided crankbait designed by Team Livingston Pros who wanted a tighter wobbling bait specifically for tough fishing conditions and pressured fish. Featuring a compact profile and subtle vibration, the FLATMASTER excels in cooler water, high-pressure situations, and conditions where fish demand a more finesse oriented crankbait presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned for versatility and performance, the FLATMASTER casts exceptionally well, moves cleanly through grass, and deflects aggressively off rock, wood, and other cover without losing its natural hunting action. Equipped with Livingston’s proven EBS Baitfish Sound Technology™, the FLATMASTER emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The combination of subtle tight action, erratic deflection, vibration, and lifelike sound makes the FLATMASTER an extremely effective crankbait for triggering reaction strikes from pressured bass, walleye, and other predator fish in difficult conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe FLATMASTER excels in cooler water and high pressure conditions when fish prefer a tighter wobble and more subtle presentation. Fish it around grass edges, rock transitions, shallow flats, wood, and secondary points using a steady retrieve with occasional pauses and deflections off cover. The EBS Baitfish Sound Technology™ helps continue attracting fish even during slower retrieves, making it highly effective for pressured or inactive fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6-10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.42oz. \/ 11.90g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.32\" \/ 5.89cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN, Flatmaster - #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"155\" width=\"142\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":47569302847660,"sku":"LURE-848927030034","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse Shad","offer_id":47569302880428,"sku":"LURE-848927030041","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":47569302913196,"sku":"LURE-848927030089","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":47569302945964,"sku":"LURE-848927030140","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":47569302978732,"sku":"LURE-848927030201","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":47569303011500,"sku":"LURE-848927030232","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":47569303044268,"sku":"LURE-848927030256","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":47569303077036,"sku":"LURE-848927030331","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":47569303109804,"sku":"LURE-848927030355","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":47569303142572,"sku":"LURE-848927030393","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":47569303175340,"sku":"LURE-848927030430","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":47569303208108,"sku":"LURE-848927030447","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":47569303240876,"sku":"LURE-848927030546","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/3003profileHooks.png?v=1791164566"}],"url":"https:\/\/www.icestrongoutdoors.com\/collections\/crankbaits.oembed?page=4","provider":"Ice Strong Outdoors","version":"1.0","type":"link"}